What Kind of Content do Employees Care About?

What does it take for a piece of content to really stand out to you?

Personalization is usually the top answer. An email that seems like it was tailored just for you is more likely to grab your attention, entice you to click, or (if the content is good enough), maybe even share with a colleague.

How much of the content you receive from your company falls into that category? Newsletters, company updates, industry news – how much of that is tailored to you or your immediate team?

If the content you receive seems like it was hand-picked for you, then consider yourself very lucky (and give a shout-out to your internal content manager!)

The fact is, most organizations struggle to prioritize how they communicate with their workforce. We get so caught up in making sure our outward messaging is effectively reaching customers that we tend to forget the most important customers: employees.

Knowing what type of content resonates with employees is critical to employee engagement, and can lead to employees becoming your greatest brand champions. If you can engage your workforce through the right content, they’ll be more inclined to share their passion for your organization with their friends and family.

So how can you make sure that your internal-facing content is not only captivating but actually compels readers to share it?

There are tons of ways to make your internal content strategy more engaging, and we’d like to share some of these best practices with you.

Join Stephanie Malatesta, PostBeyond’s Director of Customer Success, for The Secret to Activating Your Workforce: An Employee-First Content Strategy.

In this interactive session, you’ll get:

  • A deeper understanding of the relationship between employees, content, and ROI
  • An exclusive sneak preview of our not-yet-published research on employee satisfaction with communications
  • A content framework that will capture employees’ attention and lead to authentic brand advocacy

Save your spot for the webinar here. If you can’t attend the live event, register anyway, and we’ll be sure to send you the recorded version and any additional materials discussed in the session.

Meaghan Halloran

Author: Meaghan Halloran

Meaghan Halloran is the Content Manager at PostBeyond

More posts by Meaghan Halloran

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