Social Business

Employee Social Media: The Driving Force Of Your Employer Brand

July 21, 2015 | Articles, Employee Advocacy, Employer Branding, Social Business

  What’s the most inspiring brand you know? You’re probably thinking of a few. Either their mission is something you admire, their product is something you can’t live without, or maybe it comes down to having a funny ad campaign. Now think about the places that you’ve heard are amazing to work for. Great benefits, cool office, unreal culture. I’m willing to bet there’s…

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Make Your Top Funnel Wider With An Employee Social Media Program

July 14, 2015 | Articles, Employee Advocacy, News, Social Business

Every company wants to increase sales and revenue. Period. There are several ways you can do this. But what it really boils down to is more education of your product or services, and sourcing better quality leads. The best quality leads come from word of mouth and referrals. In this modern business communication age, your employees are your brand. Collectively,…

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Apply The “Hook” Model To Your Social Business Strategy

July 9, 2015 | Articles, News, Social Business

At PostBeyond, we talk a lot about business transformation and how social media fits into modernizing the enterprise. If you break it down, social media consists of three things: people, content, and technology. Facts: Your people (employees) are active and influential on social media. Your employees are hungry for content. You (likely) have no technology to support them. We see this…

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Training Your Employees To Use Social At Work Is Only Half The Battle

June 30, 2015 | Articles, Employee Advocacy, News, Social Business

Based on my experience implementing employee engagement programs with our global customers, having a modern social business infrastructure in place allows for the highest ROI of your investment in employee social media training. -Stephanie Malatesta, Customer Success Lead, PostBeyond The business world is changing. The millennial mindset has taken over. People use different channels to communicate, digitally. Your workforce is…

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How Do You Get Employees To Share Your Content On Their Social Networks?

June 24, 2015 | Articles, Content Marketing, Employee Advocacy, News, Social Business

A genuine culture of content goes far beyond enabling and empowering content creators outside of marketing. It’s about education: what content can achieve and how those achievements might benefit them.” – Rebecca Lieb, @lieblink Not having a social business infrastructure for your organization is no longer an option. Your employees are using social. Your customers are interacting with content online. The…

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Why Your Employees Should Strategically Share Content On Social Media

June 11, 2015 | Articles, Employee Advocacy, News, Social Business

The way people communicate has changed. We now often start conversations around pieces of content. “Hey Abby, have you seen this?” How often do you see this in your social media feeds? How often have you done this? It’s no different in business communications. Often you’ll get an email, a text, or a LinkedIn message from someone you’re professionally connected with,…

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7 Helpful Steps for Improving Your Personal Brand

May 20, 2015 | News, Social Business, Social Media Strategy

There is a lot of talk these days about personal branding. At first, it’s a slightly odd concept to wrap your head around, and saying the term almost makes you feel pretentious. “I’m not a brand… Chanel and Dior are brands… how can I have a brand?” Well think about that… Chanel was named after Coco Chanel, and Dior after Christian Dior. So those two…

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