The Growing Importance of Social Media Marketing in 2023

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy put in place and the ability to create engaging content, marketers can efficiently connect and engage with their B2B audience. Social media will continue to be an important strategy in 2021, and companies can always find ways to advance their approach.