Measure employee advocacy performance, prove ROI, and make insightful decisions on how to scale your program with real-time reporting and analytics.
Analyze your employee advocacy performance
Tired of manual data entry and spreadsheets? On the PostBeyond platform, you can access an array of in-depth analytics and reports, segmenting the data to see which specific posts, users, or social networks are moving the needle.
Tie single social posts to real outcomes
Track results on how employee advocacy impacts your marketing efforts, from social share to customer. PostBeyond integrates with marketing automation and analytics tools using UTM and CID parameters to provide the insights you need to close the loop on attribution.
Access richer data with integrations
Connect PostBeyond with the analytics tools you already use to power your marketing efforts.
Website Traffic and Conversions
Use UTM or CID Parameters to determine the direct impact of employee social posts on your website. Identify how many people visit your site, what content they love, and which pages convert visitors into leads.
Our integration with HubSpot, Pardot, and Marketo allows you to track qualified leads and attribute results to the specific content, marketing campaign, social network, and employee that generated the lead.
Benchmark results against peers
How does your program performance compare to similar companies? Get access to benchmark metrics to see measure results relative to others in your industry, use case, or company size.
Powerful analytics for everyoneShare the data and knowledge. Get detailed reports and dashboards for every member of the team–whether you’re a program admin or individual user.
Access to relevant reports and analyticsWhen you know what’s driving the most value, you can then double down on what matters most.
Measure performance of each post within a time frame and track metrics like potential reach, clickthroughs and engagement.
Filter data to measure how specific teams are performing based on social reach, engagement, click throughs and more.
Measure how each individual user is performing in your program. Filter down to uncover how each user is performing based on social reach, engagement, click throughs and more.
Adoption and Usage
Measure the percentage of end-users that have logged into your platform and the number of users that are active in the program.
Easily export raw data without waiting for support.
Track which content topics are getting shared most by your employees and engaged by their connections.
Earned Media Value
Get a detailed view of ROI and calculate how much earned media is generated throughout the program.
Identify specific flagged and prohibited terms or keywords used, and by which employee.
Compare how employee advocacy performance with similar companies based on industry, use case, and company size.
Boost your social media engagement by 8x
Discover how you can use PostBeyond to streamline your employee advocacy by centralizing your content, employees and analytics in one place.Request a Demo