All marketers love data. For brands that rely on detailed customer behavior data and insights to guide their content and employee advocacy strategies, 2020 has skewed the curve.
Understandably, the pandemic brought about many changes which have rapidly impacted social media marketing. When brands recognize the shift in customer behavior and how their content preferences have changed, they benefit from higher social media engagement and brand visibility.
Backed by data from 100+ customers across 15+ industries and 15,600+ social posts, the Employee Advocacy and Social Content in 2021 Report tracks down the most shared, engaged, and talked about social posts shared by employees on LinkedIn.
This report will share our findings of the hottest trends, including:
- What the trending content topics are
- What types of content formats boost social engagement
- Industry benchmarks for engagement on social media.
By reading this report, you’ll understand what types of content resonates within your industry and what will boost engagement.