3 Ways Tech Companies Are Missing Out On Social Media

September 28, 2017 | News

The tech industry today is widely known for being at the forefront of innovation, where the business mavericks of the world thrive, disrupting traditional industries. But in contrast, it’s these very companies that are risk-averse when it comes to social media, held back by the idea that what they don’t know can’t hurt them, when in fact, it’s that very…

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banks in city skyline

Bridging the Trust Gap Between Millennials & Retail Banks

September 25, 2017 | Brand Advocacy, Digital Transformation

In an interview with Business Insider, Rick Yang of New Enterprise Associates says “there’s a massive shift in consumer behavior and consumer trust. I think coming out of the financial crisis, millennials have a massive distrust of existing financial services. They tend to trust technology more than the recognized brands, like a JPMorgan Chase or a Wells Fargo.” In my…

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The Uphill Battle Facing Marketers in Management Consulting Firms

September 22, 2017 | Digital Transformation, Employee Advocacy

The management consulting world is undergoing a seismic shift. Back in the 80’s and 90’s, getting published in Harvard Business Review was enough to start a conversation and ride that wave all the way to a client’s office. But there’s a high level of difficulty to get published in HBR – the limited number of submissions accepted combined with the…

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