If You’re Not Social Selling You’re Losing Out …

February 22, 2018 | News

Today’s customer is social. They’re spending a fair amount of time on social media, both in their personal and professional lives. This shift can also be seen in buying behavior, with 74% of B2B buyers conducting more than half of their research online prior to making a purchase. Despite this shift towards social media, many organizations have yet to realize the…

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The Case for Employee Advocacy for Professional Services Firms

February 20, 2018 | Articles, Brand Advocacy, Employee Advocacy

Law firms, marketing and ad agencies, accounting firms, financial advisers, architects, engineers, and virtually any type of consultant (which we conveniently categorize as “professional services”) are different in every respect except for two: they all sell services based on knowledge and expertise instead of tangible products they are typically not highly recognizable consumer brands One thought immediately comes to mind……

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[Research Report] Social Advocacy in the Workplace

February 7, 2018 | Brand Advocacy, Employee Advocacy, News, Resources, Social Business

Marketing teams have been implementing social media strategies for several years, but in 2018 employee advocacy will become a priority for most marketing teams. Employee advocacy helps companies amplify reach by promoting their branded content through their employees’ social channels. Leading teams who’ve embraced this technology are discovering the benefits of enabling social participation in the company mission. To understand…

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Brand Building with Employee Advocacy

How Employee Advocacy Creates Authentic Brands

January 31, 2018 | Brand Advocacy, Employee Advocacy, Employer Branding, Social Media Strategy

Whether or not your company is active on social your brand is; competitors, customers and employees are all talking about you. Don’t let these outside forces steer your brand reputation! Use employee advocacy to own, manage and build your company’s brand on social. Employee advocacy programs can have many positive outcomes both internally and externally, but this blog will focus…

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