The management consulting world is undergoing a seismic shift. Back in the 80’s and 90’s, getting published in Harvard Business Review was enough to start a conversation and ride that wave all the way to a client’s office. But there’s a high level of difficulty to get published in HBR – the limited number of submissions accepted combined with the…
In the first part of this series, we described why marketers in the consulting industry are facing an uphill battle. In this post, we’ll cover the 6 key areas of evaluation to determine your firms’ readiness for employee advocacy. Marketing can no longer rely solely on outsourcing the distribution of thought leadership to stalwart publications like HBR. They need to…
Think of all of the ads you see on social media when scrolling through your feed. Sometimes they’re relevant, sometimes they aren’t (lookin’ at you, ads I keep seeing for out-of-my-price-range mattresses.) We’ve all been there. But how different is it when you see a connection share a genuine suggestion for a product or service? You’re way more likely to…
When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…
Earlier this month, I was chatting with my neighbour whose son is fresh out of college and looking for his first full-time job. After crafting over 60 online applications (tailored to the job specifications, naturally) and not even receiving as much as a phone call from prospective employers, he’s feeling hopeless. “It’s so hard for them,” my neighbour told me,…
How can you tell when a company has a strong culture? We’ve all seen offices with foosball tables, beer fridges – maybe even catered lunches. Employees might appreciate these amenities (who doesn’t love free food?) but these aren’t necessarily indicative of a company that lives their values. For 360insights, ensuring that the company values are not just understood, but embraced,…
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