If a tree falls in a forest and nobody’s around to hear it, does it make a sound? If a company-wide email gets delivered and nobody reads it, did you even press “send”? People groan when describing how communications falls on deaf ears at their organization. There’s enthusiasm for fixing it but ultimately, competing priorities relegates this to a “nice-to-have”…
If you work anywhere near the social media marketing space, you’ve probably heard of “employee advocacy” in the past few years. You know – the buzzword you may have heard at a conference, or seen in marketing and sales trend reports. But what does it really mean? Employee advocacy refers to the promotion of an organization by its workforce. It’s…
Social media has transformed the way industries reach customers, and organizations are doubling down on digital technologies. With over 2 billion social media users globally, it’s impossible to ignore. In America alone, 70% of people use some form of social media. We know the importance of social media, but how is this impacting regulated industries like financial services? Social has…
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