How Credit Unions Can Build Trust & Boost Engagement

March 15, 2018 | Employee Advocacy, News

Trust is the single most important factor in the financial services industry and nowhere is this more important than at your local credit union. No matter their size, credit unions pride themselves on establishing that local connection with their community, with local associations, and building individual relationships with their customers. This is all done through trust. Current Climate of Distrust…

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45 Statistics that Prove the Need for an Employee Advocacy Program

March 12, 2018 | Brand Advocacy, Employer Branding, News

Editor’s Note: This article was originally posted in February of 2016 and has been updated with new statistics and information. Today most organizations have a social presence and as a result, employee advocacy has become a key marketing strategy for many leading enterprises. One struggle many organizations face is continually having to cut through the noise on social media. Employee…

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Is it Better to Consolidate or Specialize Your Martech Stack?

March 8, 2018 | Digital Transformation, News, Social Media Analytics

After looking at the marketing tools available today, I’m both blown away and a bit overwhelmed by all the options. There are more than 5,000 technology solutions available today and as a marketer, I’m left wondering how can I best utilize all the latest disruptive technologies. It can get a bit overwhelming watching the current MarTech landscape develop. According to…

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How Social Media Is Redefining The Banking Industry

March 6, 2018 | Brand Advocacy, Content Marketing, Digital Transformation, Employee Advocacy, News

The shift towards a “digital first”’ marketplace is transforming the retail banking industry. Digital channels are replacing branch sites as the focal point of the banking experience. In this changing environment, the key to sustainable growth is dependent on a bank’s ability to successfully transition into a digitally savvy institution. This is especially true for their marketing departments. Customers are…

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The #1 Factor Driving A Successful Employee Advocacy Program

February 27, 2018 | Employee Advocacy, News

Employee advocacy programs involving one thousand active participants can generate the equivalent of $1.9M in advertising value. Nearly a third of companies report employee advocacy as a key driver in shortening their sales cycle. Greater brand awareness, increased inbound leads, and decreased recruiting costs are all samples of the numerous benefits an employee advocacy program can achieve. Modern marketers have certainly taken…

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