The modern B2B Sales cycle and buyer have changed. What used to be a somewhat linear journey of nurturing and educating prospects has now become self-directed by the buyer. B2B buyers are now the ones in the driving seat. They are on a hunt of finding solutions to most problems online. But with the recent shift in power, the challenges…
Retail banks and physical branches are facing an unprecedented time of uncertainty. Changing consumer behaviors and technological advancement continues to alter the market landscape of banking at an increasing pace. While physical branches continue to serve as a primary channel for building customer relationships and for marketing and cross-sell, they are nonetheless losing reach over time. Overall consumer visits to…
The tech industry today is widely known for being at the forefront of innovation, where the business mavericks of the world thrive, disrupting traditional industries. But in contrast, it’s these very companies that are risk-averse when it comes to social media, held back by the idea that what they don’t know can’t hurt them, when in fact, it’s that very…
In an interview with Business Insider, Rick Yang of New Enterprise Associates says “there’s a massive shift in consumer behavior and consumer trust. I think coming out of the financial crisis, millennials have a massive distrust of existing financial services. They tend to trust technology more than the recognized brands, like a JPMorgan Chase or a Wells Fargo.” In my…
The management consulting world is undergoing a seismic shift. Back in the 80’s and 90’s, getting published in Harvard Business Review was enough to start a conversation and ride that wave all the way to a client’s office. But there’s a high level of difficulty to get published in HBR – the limited number of submissions accepted combined with the…
In the first part of this series, we described why marketers in the consulting industry are facing an uphill battle. In this post, we’ll cover the 6 key areas of evaluation to determine your firms’ readiness for employee advocacy. Marketing can no longer rely solely on outsourcing the distribution of thought leadership to stalwart publications like HBR. They need to…
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