The Case for Employee Advocacy for Professional Services Firms

February 20, 2018 | Articles, Brand Advocacy, Employee Advocacy

Law firms, marketing and ad agencies, accounting firms, financial advisers, architects, engineers, and virtually any type of consultant (which we conveniently categorize as “professional services”) are different in every respect except for two: they all sell services based on knowledge and expertise instead of tangible products they are typically not highly recognizable consumer brands One thought immediately comes to mind……

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[Research Report] Social Advocacy in the Workplace

February 7, 2018 | Brand Advocacy, Employee Advocacy, News, Resources, Social Business

Marketing teams have been implementing social media strategies for several years, but in 2018 employee advocacy will become a priority for most marketing teams. Employee advocacy helps companies amplify reach by promoting their branded content through their employees’ social channels. Leading teams who’ve embraced this technology are discovering the benefits of enabling social participation in the company mission. To understand…

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Brand Building with Employee Advocacy

How Employee Advocacy Creates Authentic Brands

January 31, 2018 | Brand Advocacy, Employee Advocacy, Employer Branding, Social Media Strategy

Whether or not your company is active on social your brand is; competitors, customers and employees are all talking about you. Don’t let these outside forces steer your brand reputation! Use employee advocacy to own, manage and build your company’s brand on social. Employee advocacy programs can have many positive outcomes both internally and externally, but this blog will focus…

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How Companies Can Benefit from Facebook’s News Feed Update

January 26, 2018 | Employee Advocacy, News, Social Media Strategy

Mark Zuckerberg recently announced, Facebook had “gotten feedback from our community that public content posts from businesses, brands and media is crowding out the personal moments that lead us to connect more with each other.” They responded by updating the Facebook News Feed algorithm to prioritize content from friends, family and groups, placing less emphasis on company posts and natives…

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