Social advocacy in the workplace

2018: The Year of Social Advocacy in the Workplace

January 17, 2018 | Employee Advocacy, Social Business

Primary research shows how harnessing your employees’ respective networks through social advocacy drive greater visibility for the company. Employee advocacy has grown significantly as a strategic business tool in the past few years. According to Golfdale Consulting, recent research found that interest in employee advocacy amongst companies has grown 191% since 2014. Numerous industries such as Professional Services, Financial Services,…

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3 Ways Tech Companies Are Missing Out On Social Media

September 28, 2017 | News

The tech industry today is widely known for being at the forefront of innovation, where the business mavericks of the world thrive, disrupting traditional industries. But in contrast, it’s these very companies that are risk-averse when it comes to social media, held back by the idea that what they don’t know can’t hurt them, when in fact, it’s that very…

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banks in city skyline

Bridging the Trust Gap Between Millennials & Retail Banks

September 25, 2017 | Brand Advocacy, Digital Transformation

In an interview with Business Insider, Rick Yang of New Enterprise Associates says “there’s a massive shift in consumer behavior and consumer trust. I think coming out of the financial crisis, millennials have a massive distrust of existing financial services. They tend to trust technology more than the recognized brands, like a JPMorgan Chase or a Wells Fargo.” In my…

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