The Uphill Battle Facing Marketers in Management Consulting Firms

September 22, 2017 | Digital Transformation, Employee Advocacy

The management consulting world is undergoing a seismic shift. Back in the 80’s and 90’s, getting published in Harvard Business Review was enough to start a conversation and ride that wave all the way to a client’s office. But there’s a high level of difficulty to get published in HBR – the limited number of submissions accepted combined with the…

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Employee Advocacy in Management Consulting: 6 Questions to Answer First

September 22, 2017 | Employee Advocacy

In the first part of this series, we described why marketers in the consulting industry are facing an uphill battle. In this post, we’ll cover the 6 key areas of evaluation to determine your firms’ readiness for employee advocacy. Marketing can no longer rely solely on outsourcing the distribution of thought leadership to stalwart publications like HBR. They need to…

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Social Recruiting with Employee Advocacy: The Secret to Attracting and Retaining Awesome Talent

July 10, 2017 | Employer Branding

Earlier this month, I was chatting with my neighbour whose son is fresh out of college and looking for his first full-time job. After crafting over 60 online applications (tailored to the job specifications, naturally) and not even receiving as much as a phone call from prospective employers, he’s feeling hopeless. “It’s so hard for them,” my neighbour told me,…

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Customer Profile: Why Culture is Key at 360insights

June 26, 2017 | Employer Branding, Success Stories

How can you tell when a company has a strong culture? We’ve all seen offices with foosball tables, beer fridges – maybe even catered lunches. Employees might appreciate these amenities (who doesn’t love free food?) but these aren’t necessarily indicative of a company that lives their values. For 360insights, ensuring that the company values are not just understood, but embraced,…

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