When Digital Employee Communications is No Longer a “Nice-to-Have”

June 23, 2017 | Digital Transformation, Social Business

If a tree falls in a forest and nobody’s around to hear it, does it make a sound? If a company-wide email gets delivered and nobody reads it, did you even press “send”? People groan when describing how communications falls on deaf ears at their organization. There’s enthusiasm for fixing it but ultimately, competing priorities relegates this to a “nice-to-have”…

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Employee Advocacy: What Does it Really Mean?

June 16, 2017 | Employee Advocacy

If you work anywhere near the social media marketing space, you’ve probably heard of “employee advocacy” in the past few years. You know – the buzzword you may have heard at a conference, or seen in marketing and sales trend reports. But what does it really mean? Employee advocacy refers to the promotion of an organization by its workforce. It’s…

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How to Balance the State of Innovation in Business Travel #GBTAToronto17

May 30, 2017 | Employee Advocacy, Social Media Strategy, Travel

“The speed of innovation is accelerating at a rapid pace in our world. We are having to adjust to consumer norms, cultural norms, new devices, new interaction designs coming at us faster than ever, and somehow having to keep up and ahead of these changes within a SAFE and efficient corporate environment” – Dara Khosrowshahi, President and CEO of Expedia…

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Why Employees Hold the Key to Awesome Travel & Hospitality Content

May 23, 2017 | Brand Advocacy, Employee Advocacy, Social Media Strategy, Travel

Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…

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