Customer experience. Customer journey mapping. Customer advocacy. Over the past decade, there has been a huge – and sorely needed – shift to focus on the customer versus the product and services that a company is trying to peddle. This is all to the good. But the problem is that with this relentless focus on the customer, there is an…
60% of communications professionals don’t measure the effectiveness of their internal communications efforts. And what doesn’t get measured can’t be effectively managed. At PostBeyond we see this all the time, and many companies are in the same boat when we first meet with them. But leading companies are reaping huge rewards by implementing an employee-first modern communications strategy. That’s why…
Toronto has become a hub for innovation and diversity, and we consider ourselves incredibly lucky to have our roots here. As proud members of the Toronto tech community, we’ve made it our mission to make meaningful relationships in our own backyard. Earlier this week, we held an event with the Toronto Region Board of Trade to put our mission in…
The first #SalesTO of 2017 was definitely one for the books. The PostBeyond team was out in full force to see our fearless VP of Global Sales, Chad McCaffrey, share some insight into one of our favourite trends – Social Selling. The panel, hosted by Kenny Goldman of Helpful.com, was chock-full of advice for 175 sales professionals looking to improve…
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