“The speed of innovation is accelerating at a rapid pace in our world. We are having to adjust to consumer norms, cultural norms, new devices, new interaction designs coming at us faster than ever, and somehow having to keep up and ahead of these changes within a SAFE and efficient corporate environment” – Dara Khosrowshahi, President and CEO of Expedia…
Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…
Many financial services companies are still wary of employees sharing on social networks. As a traditionally risk-averse industry, this is no surprise, but it’s this very lack of innovation that is going to cause large financial institutions across the world to lose 24 percent of their revenues to fintech companies over the next three to five years (PWC Report). There’s…
What does it take for a piece of content to really stand out to you? Personalization is usually the top answer. An email that seems like it was tailored just for you is more likely to grab your attention, entice you to click, or (if the content is good enough), maybe even share with a colleague. How much of the content you receive from…
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