laptop-online-store

Social Selling: Gain & Retain Clients on Social Media

August 16, 2017 | Social Business, Social Selling, Webinars

Think of all of the ads you see on social media when scrolling through your feed. Sometimes they’re relevant, sometimes they aren’t (lookin’ at you, ads I keep seeing for out-of-my-price-range mattresses.) We’ve all been there. But how different is it when you see a connection share a genuine suggestion for a product or service? You’re way more likely to…

Read Full Story

Do Employees Actually Want to Share on Social Media?

July 25, 2017 | Brand Advocacy, Employee Advocacy, Social Media Strategy, Webinars

When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…

Read Full Story

Social Recruiting with Employee Advocacy: The Secret to Attracting and Retaining Awesome Talent

July 10, 2017 | Employer Branding

Earlier this month, I was chatting with my neighbour whose son is fresh out of college and looking for his first full-time job. After crafting over 60 online applications (tailored to the job specifications, naturally) and not even receiving as much as a phone call from prospective employers, he’s feeling hopeless. “It’s so hard for them,” my neighbour told me,…

Read Full Story

Customer Profile: Why Culture is Key at 360insights

June 26, 2017 | Employer Branding, Success Stories

How can you tell when a company has a strong culture? We’ve all seen offices with foosball tables, beer fridges – maybe even catered lunches. Employees might appreciate these amenities (who doesn’t love free food?) but these aren’t necessarily indicative of a company that lives their values. For 360insights, ensuring that the company values are not just understood, but embraced,…

Read Full Story

When Digital Employee Communications is No Longer a “Nice-to-Have”

June 23, 2017 | Digital Transformation, Social Business

If a tree falls in a forest and nobody’s around to hear it, does it make a sound? If a company-wide email gets delivered and nobody reads it, did you even press “send”? People groan when describing how communications falls on deaf ears at their organization. There’s enthusiasm for fixing it but ultimately, competing priorities relegates this to a “nice-to-have”…

Read Full Story