If you work anywhere near the social media marketing space, you’ve probably heard of “employee advocacy” in the past few years. You know – the buzzword you may have heard at a conference, or seen in marketing and sales trend reports. But what does it really mean? Employee advocacy refers to the promotion of an organization by its workforce. It’s…
Social media has transformed the way industries reach customers, and organizations are doubling down on digital technologies. With over 2 billion social media users globally, it’s impossible to ignore. In America alone, 70% of people use some form of social media. We know the importance of social media, but how is this impacting regulated industries like financial services? Social has…
“The speed of innovation is accelerating at a rapid pace in our world. We are having to adjust to consumer norms, cultural norms, new devices, new interaction designs coming at us faster than ever, and somehow having to keep up and ahead of these changes within a SAFE and efficient corporate environment” – Dara Khosrowshahi, President and CEO of Expedia…
Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…
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