The management consulting world is undergoing a seismic shift. Back in the 80’s and 90’s, getting published in Harvard Business Review was enough to start a conversation and ride that wave all the way to a client’s office. But there’s a high level of difficulty to get published in HBR – the limited number of submissions accepted combined with the…
In the first part of this series, we described why marketers in the consulting industry are facing an uphill battle. In this post, we’ll cover the 6 key areas of evaluation to determine your firms’ readiness for employee advocacy. Marketing can no longer rely solely on outsourcing the distribution of thought leadership to stalwart publications like HBR. They need to…
When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…
If you work anywhere near the social media marketing space, you’ve probably heard of “employee advocacy” in the past few years. You know – the buzzword you may have heard at a conference, or seen in marketing and sales trend reports. But what does it really mean? Employee advocacy refers to the promotion of an organization by its workforce. It’s…
“The speed of innovation is accelerating at a rapid pace in our world. We are having to adjust to consumer norms, cultural norms, new devices, new interaction designs coming at us faster than ever, and somehow having to keep up and ahead of these changes within a SAFE and efficient corporate environment” – Dara Khosrowshahi, President and CEO of Expedia…
Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…
Many financial services companies are still wary of employees sharing on social networks. As a traditionally risk-averse industry, this is no surprise, but it’s this very lack of innovation that is going to cause large financial institutions across the world to lose 24 percent of their revenues to fintech companies over the next three to five years (PWC Report). There’s…
Toronto has become a hub for innovation and diversity, and we consider ourselves incredibly lucky to have our roots here. As proud members of the Toronto tech community, we’ve made it our mission to make meaningful relationships in our own backyard. Earlier this week, we held an event with the Toronto Region Board of Trade to put our mission in…
I’ve been chatting with many communications professionals lately. From what I hear, employees are regularly bombarded with content from a variety of different sources – memos, newsletters, job postings, product updates, company updates, events, industry news – it’s a lot! As more millennials are entering the workplace, these forms of communications just don’t cut it anymore. They’re used to the consumer…
According to Hinge Marketing, 31% of all high-growth firms now have a formal employee advocacy program in place. This is great, as the market saw interest in employee advocacy grow 191% since 2013, according to Altimeter Group. Enterprises use employee advocacy programs for different reasons. Some of the most common include: Increase in brand awareness Enabling sales teams for social…
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