If you work anywhere near the social media marketing space, you’ve probably heard of “employee advocacy” in the past few years. You know – the buzzword you may have heard at a conference, or seen in marketing and sales trend reports. But what does it really mean? Employee advocacy refers to the promotion of an organization by its workforce. It’s…
“The speed of innovation is accelerating at a rapid pace in our world. We are having to adjust to consumer norms, cultural norms, new devices, new interaction designs coming at us faster than ever, and somehow having to keep up and ahead of these changes within a SAFE and efficient corporate environment” – Dara Khosrowshahi, President and CEO of Expedia…
Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…
Many financial services companies are still wary of employees sharing on social networks. As a traditionally risk-averse industry, this is no surprise, but it’s this very lack of innovation that is going to cause large financial institutions across the world to lose 24 percent of their revenues to fintech companies over the next three to five years (PWC Report). There’s…
Toronto has become a hub for innovation and diversity, and we consider ourselves incredibly lucky to have our roots here. As proud members of the Toronto tech community, we’ve made it our mission to make meaningful relationships in our own backyard. Earlier this week, we held an event with the Toronto Region Board of Trade to put our mission in…
I’ve been chatting with many communications professionals lately. From what I hear, employees are regularly bombarded with content from a variety of different sources – memos, newsletters, job postings, product updates, company updates, events, industry news – it’s a lot! As more millennials are entering the workplace, these forms of communications just don’t cut it anymore. They’re used to the consumer…
According to Hinge Marketing, 31% of all high-growth firms now have a formal employee advocacy program in place. This is great, as the market saw interest in employee advocacy grow 191% since 2013, according to Altimeter Group. Enterprises use employee advocacy programs for different reasons. Some of the most common include: Increase in brand awareness Enabling sales teams for social…
As Director of Customer Success at PostBeyond, I’m used to receiving lots of questions around the value of employee advocacy, one of the most common of which is around gaining executive sponsorship and buy-in from the rest of your team. Picture it this way: you’re a digital marketing manager at an enterprise company. You’ve been hearing a lot about employee…
Who’s Translating Your Brand’s Story? Many companies work hard to craft a brand story that’s designed to bring in new customers. They invest millions in sales, marketing and other means of telling their story to get people in the door. But, if they don’t keep all of their associates in the loop, the experience inside those doors can be quite…
This time last year, our marketing team consisted of one person – none other than Dan Hebert. Over the next 10 months, we revamped our content strategy, created three new roles in the marketing department, and widened our top of funnel by an impressive margin. One of the key contributors here was our new Marketing Automation Manager, Anuj. Although he…
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