Employee Advocacy

Why Employees Hold the Key to Awesome Travel & Hospitality Content

May 23, 2017 | Brand Advocacy, Employee Advocacy, Social Media Strategy, Travel

Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…

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PostBeyond Partners with the Toronto Region Board of Trade for Employee Advocacy Seminar

March 8, 2017 | Employee Advocacy, News, PB Internal, PR

Toronto has become a hub for innovation and diversity, and we consider ourselves incredibly lucky to have our roots here. As proud members of the Toronto tech community, we’ve made it our mission to make meaningful relationships in our own backyard. Earlier this week, we held an event with the Toronto Region Board of Trade to put our mission in…

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Engage Millennial Employees With Better Communication And Technology

August 26, 2016 | Employee Advocacy, News

I’ve been chatting with many communications professionals lately. From what I hear, employees are regularly bombarded with content from a variety of different sources – memos, newsletters, job postings, product updates, company updates, events, industry news – it’s a lot! As more millennials are entering the workplace, these forms of communications just don’t cut it anymore. They’re used to the consumer…

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Evolving Enterprise Communications for Today’s Millennial Mindset

August 3, 2016 | Articles, Employee Advocacy, News

According to Hinge Marketing, 31% of all high-growth firms now have a formal employee advocacy program in place. This is great, as the market saw interest in employee advocacy grow 191% since 2013, according to Altimeter Group. Enterprises use employee advocacy programs for different reasons. Some of the most common include: Increase in brand awareness Enabling sales teams for social…

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How to Grow Your Employee Advocacy Program Like TIBCO

April 28, 2016 | Employee Advocacy, News

Rolling out an employee advocacy program to an entire organization is a pretty daunting thought. You have thousands of employees, spanning different continents and time zones, with different levels of access to technology. Someone at head office in the marketing department, for example, will see an employee advocacy program entirely differently than an employee who spends the majority of their…

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4 Simple Tips To Encourage Employee Participation in Brand Building

April 26, 2016 | Employee Advocacy, News

Marketing is a discipline that is in a constant state of flux. Whether it’s due to new platforms or software arriving that marketing teams need to adopt, or whether it’s a new way of thinking, marketers are always adapting. Traditional marketing used to mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and…

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