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Employee Advocacy

Employee AdvocacyNews
August 26, 2016

Engage Millennial Employees With Better Communication And Technology

I've been chatting with many communications professionals lately. From what I hear, employees are regularly bombarded with content from a variety of different sources - memos, newsletters, job postings, product updates, company updates, events, industry news - it's a lot! As more millennials are entering the workplace, these forms of communications just don't cut it anymore. They're used to the consumer…
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ArticlesEmployee AdvocacyNews
August 3, 2016

Evolving Enterprise Communications for Today’s Millennial Mindset

According to Hinge Marketing, 31% of all high-growth firms now have a formal employee advocacy program in place. This is great, as the market saw interest in employee advocacy grow 191% since 2013, according to Altimeter Group. Enterprises use employee advocacy programs for different reasons. Some of the most common include: Increase in brand awareness Enabling sales teams for social…
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Employee AdvocacyNews
July 6, 2016

How to Gain Internal Support for Your Employee Advocacy Program

As Director of Customer Success at PostBeyond, I’m used to receiving lots of questions around the value of employee advocacy, one of the most common of which is around gaining executive sponsorship and buy-in from the rest of your team. Picture it this way: you’re a digital marketing manager at an enterprise company. You’ve been hearing a lot about employee…
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Employee AdvocacyNews
May 17, 2016

How Front-Line Employees Hold the Key to a More Authentic Brand

Who’s Translating Your Brand’s Story? Many companies work hard to craft a brand story that’s designed to bring in new customers. They invest millions in sales, marketing and other means of telling their story to get people in the door. But, if they don’t keep all of their associates in the loop, the experience inside those doors can be quite…
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Employee AdvocacyNews
May 13, 2016

How To Gather Marketing Insight From Your CRM Data

This time last year, our marketing team consisted of one person - none other than Dan Hebert. Over the next 10 months, we revamped our content strategy, created three new roles in the marketing department, and widened our top of funnel by an impressive margin. One of the key contributors here was our new Marketing Automation Manager, Anuj. Although he…
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Employee AdvocacyNews
April 28, 2016

How to Grow Your Employee Advocacy Program Like TIBCO

Rolling out an employee advocacy program to an entire organization is a pretty daunting thought. You have thousands of employees, spanning different continents and time zones, with different levels of access to technology. Someone at head office in the marketing department, for example, will see an employee advocacy program entirely differently than an employee who spends the majority of their…
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Employee AdvocacyNews
April 26, 2016

4 Simple Tips To Encourage Employee Participation in Brand Building

Marketing is a discipline that is in a constant state of flux. Whether it’s due to new platforms or software arriving that marketing teams need to adopt, or whether it’s a new way of thinking, marketers are always adapting. Traditional marketing used to mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and…
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Employee AdvocacyNews
April 19, 2016

8 Step OPPOSITE Framework For Enterprise Digital Transformation

Remember when the internet was called “the world wide web” or “cyberspace?” It seems like so long ago! So long ago, in fact, that we can laugh at those terms now. They’ve almost become misnomers at this point. I’m now wondering whether we’ll be saying the same about “digital” in a year’s time. Some experts would argue that “digital” as…
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Employee AdvocacyNews
April 19, 2016

AI, Automated Content, and the Future of Marketing: Our Chat With #SMMW16 Speaker Christoper Penn (@CSPenn)

We're having a blast here in San Diego for Social Media Marketing World 2016! With so many fantastic speakers and attendees, it's a great opportunity for us to hear from the experts where they think social media and marketing are headed. I was fortunate enough to catch Christopher Penn, VP of Marketing Technology at ShiftComm, for a quick fireside chat.…
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Employee AdvocacyEmployer Branding
April 5, 2016

How To Build An Exceptional Employer Brand Like Leading Companies

I recently read an article from Fast Company that features Netflix’s former Chief Talent Officer Patty McCord. Patty said something that really struck a chord with me: Companies don’t exist to make you happy. You know that, right? The business doesn’t exist to serve you. The business exists to serve your customers. Yes and no, I thought. Yes, a business…
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