Rolling out an employee advocacy program to an entire organization is a pretty daunting thought. You have thousands of employees, spanning different continents and time zones, with different levels of access to technology. Someone at head office in the marketing department, for example, will see an employee advocacy program entirely differently than an employee who spends the majority of their…
Marketing is a discipline that is in a constant state of flux. Whether it’s due to new platforms or software arriving that marketing teams need to adopt, or whether it’s a new way of thinking, marketers are always adapting. Traditional marketing used to mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and…
Remember when the internet was called “the world wide web” or “cyberspace?” It seems like so long ago! So long ago, in fact, that we can laugh at those terms now. They’ve almost become misnomers at this point. I’m now wondering whether we’ll be saying the same about “digital” in a year’s time. Some experts would argue that “digital” as…
We’re having a blast here in San Diego for Social Media Marketing World 2016! With so many fantastic speakers and attendees, it’s a great opportunity for us to hear from the experts where they think social media and marketing are headed. I was fortunate enough to catch Christopher Penn, VP of Marketing Technology at ShiftComm, for a quick fireside chat….
I recently read an article from Fast Company that features Netflix’s former Chief Talent Officer Patty McCord. Patty said something that really struck a chord with me: Companies don’t exist to make you happy. You know that, right? The business doesn’t exist to serve you. The business exists to serve your customers. Yes and no, I thought. Yes, a business…
It’s no surprise that we loved Altimeter Group, a Prophet company’s latest research on the success of employee advocacy campaigns. Their report looked at some of the top enterprises who have implemented employee advocacy programs, and we were delighted to find that the future of employee advocacy is more than promising. Naturally, I wanted to get the inside scoop. I…
As an Employee Advocacy solution, the PostBeyond office was absolutely buzzing last week when we discovered Altimeter Group’s latest report. Their new report, called “Social Media Employee Advocacy: Tapping into the power of an engaged social workforce”, outlines the recent growth in employee advocacy initiatives, what motivates employees to share on social, and how consumers feel toward content shared by…
What was your answer to “what do you want to be when you grow up?” I know what mine was. When I was 6, I wanted to be a cat. So, yeah, that didn’t quite work out. I did eventually identify where I wanted to work, and so did many of my classmates. We all had a dream workplace that…
We’ve been having some very insightful chats about content marketing with our program managers lately, and one of the most important recurring themes we encounter is that of breaking through the noise. With a rapidly growing amount of content being published, brands are finding it increasingly difficult to communicate with their audiences. Users are becoming adept at tailoring social feed…
One of the most common occurrences we encounter when we’re speaking with prospects is that they don’t know how to get employee advocacy buy-in from executives. And you know what? It’s completely justified. It can be a bit daunting bringing a completely new concept to the table and feeling unprepared to answer the tough questions. Scratch that – it’s totally…
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