Many financial services companies are still wary of employees sharing on social networks. As a traditionally risk-averse industry, this is no surprise, but it’s this very lack of innovation that is going to cause large financial institutions across the world to lose 24 percent of their revenues to fintech companies over the next three to five years (PWC Report). There’s…
What does it take for a piece of content to really stand out to you? Personalization is usually the top answer. An email that seems like it was tailored just for you is more likely to grab your attention, entice you to click, or (if the content is good enough), maybe even share with a colleague. How much of the content you receive from…
Toronto-based employee advocacy solution PostBeyond is celebrating record customer growth, with a significant increase in customers from the last year. With 24 new customers joining throughout 2016, and an additional 7 joining in Q1 of 2017, PostBeyond is solidifying their position of leadership in the employee communications space. Customers include two of the Big Four accounting firms, and companies such…
Customer experience. Customer journey mapping. Customer advocacy. Over the past decade, there has been a huge – and sorely needed – shift to focus on the customer versus the product and services that a company is trying to peddle. This is all to the good. But the problem is that with this relentless focus on the customer, there is an…
60% of communications professionals don’t measure the effectiveness of their internal communications efforts. And what doesn’t get measured can’t be effectively managed. At PostBeyond we see this all the time, and many companies are in the same boat when we first meet with them. But leading companies are reaping huge rewards by implementing an employee-first modern communications strategy. That’s why…
Toronto has become a hub for innovation and diversity, and we consider ourselves incredibly lucky to have our roots here. As proud members of the Toronto tech community, we’ve made it our mission to make meaningful relationships in our own backyard. Earlier this week, we held an event with the Toronto Region Board of Trade to put our mission in…
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