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employee advocacy Archives - PostBeyond

Brand AdvocacyEmployee AdvocacyWebinars
July 25, 2017

Do Employees Actually Want to Share on Social Media?

When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…
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Employer Branding
July 10, 2017

Social Recruiting with Employee Advocacy: The Secret to Attracting and Retaining Awesome Talent

Earlier this month, I was chatting with my neighbour whose son is fresh out of college and looking for his first full-time job. After crafting over 60 online applications (tailored to the job specifications, naturally) and not even receiving as much as a phone call from prospective employers, he’s feeling hopeless. “It’s so hard for them,” my neighbour told me,…
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Employee Advocacy
June 16, 2017

Employee Advocacy: What Does it Really Mean?

If you work anywhere near the social media marketing space, you've probably heard of "employee advocacy" in the past few years. You know - the buzzword you may have heard at a conference, or seen in marketing and sales trend reports. But what does it really mean? Employee advocacy refers to the promotion of an organization by its workforce. It’s…
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Employee AdvocacyNewsPB InternalPR
March 8, 2017

PostBeyond Partners with the Toronto Region Board of Trade for Employee Advocacy Seminar

Toronto has become a hub for innovation and diversity, and we consider ourselves incredibly lucky to have our roots here. As proud members of the Toronto tech community, we've made it our mission to make meaningful relationships in our own backyard. Earlier this week, we held an event with the Toronto Region Board of Trade to put our mission in…
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ArticlesContent MarketingNews
May 2, 2016

How To Scale And Measure Your B2B Content Marketing Programs

One of the key insights we took away from corporate marketers at Social Media Marketing World was that there weren't enough sessions for B2B content marketers, especially when it came to examples and measurement tactics around use cases. Although there were some B2B marketers on panels, most of the sessions were focused on examples with no accountability. It was even…
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ArticlesNews
June 2, 2015

How To Nurture “Dark Social” Employees Into Expert Thought Leaders

How much content do you share on your personal social networks? Really think about it. How much of that content is related to your industry or your job? Do you ever share branded content? Do you curate industry news? Do you invest in your own personal brand and thought leadership? Let's face it - most people don't. Now let's compare…
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