You create tons of content. But is it strategic? And how well are you able to show measurable ROI from your content? There’s a difference between marketing with content and content marketing. In this webinar, join CMO influencer, best-selling author and content marketing veteran Michael Brenner help you to build the business case, find the resources, build a strategy, and execute your successful 2020 content marketing strategy.
You will hear the 7 key factors and steps to content marketing success, and you will outline a road map that any business can follow to reach, engage, and convert new buyers.
At the end of this webinar, you’ll be able to:
- Understand the core components of a content marketing strategy
- Implement each of these for your business to document an effective content marketing strategy
- Define key metrics to measure the success of your content marketing programs
- Walk away with a documented content marketing roadmap specific to your business