A Winning Strategy for Financial Marketers to Build Trust

A Winning Strategy for Financial Marketers to Build Trust

A recent report by PricewaterhouseCoopers found that risk management culture, ethics, and trust continue to be the most critical issues in the financial services industry. With competition increasing, financial services companies need to prioritize increasing trust and humanize their brands to get ahead.

Although trust in financial services has been on an incline since 2012, it is still consistently rated the least trustworthy industry across all business sectors globally. Despite financial services being the least trusted sector among the general population, it is the most trusted as an employer among employees working in the sector. In fact, 80 percent of financial services employees trust their own company to do the right thing, which is an incredible 28 points above the industry in general.

This guide will cover how:

  • Employees are the brand, they are the most important asset and are not yet leveraged to be an authentic voice of the company on social
  • Dwindling organic reach of paid media is a substantial concern for organizations
  • Connecting employees to content and enabling them to create and share helps drive employee engagement