In today’s digital age, building a social media presence is no longer an option for engaging customers – it’s mandatory. Customers expect companies to have a transparent, authentic and credible presence online, in most cases directly from the executives themselves. Over half of Fortune 500 CEOs have some kind of social media presence — but the bigger headline is that nearly half don’t.
Supported by proven examples, insights from industry leaders and research, Activate Executives and Employees for Advocacy on Social Media will inform you on the importance of executive involvement in employee advocacy.
Inside this eBook you’ll learn about:
- The importance of executive and employee involvement.
- Overcoming obstacles on why executives avoid social media.
- How to align executives and employees for advocacy.