With the growing role of social media, the financial services industry has been transformed. It has opened up doors to how banks reach their customers, market their services and enhance customers’ online banking experience. Employee advocacy has entered the space as a powerful way for banks to activate their employees and amplify their brand message through social media.
In this e-book, you will gain an understanding of:
- How to build a comprehensive social media policy
- Important considerations from the Financial Industry Regulatory Authority (FINRA)
- What to look for when choosing a compliant social media technology