The rules for brand influence have changed.
There’s an endless sea of content available on social media. With the proliferation of content, customers are more reliant than ever on their trusted connections and through absorbing information through their social media feed.
Today, influence is now in the hands of your employees, so companies need to provide them with the content, resources and attention they need to be micro-marketers. In this webinar, Christine Ufniak, Director of Marketing at Carlson Wagonlit Travel, provides actionable steps on how to turn your employees into micro-marketers.
Watch this webinar and you’ll learn:
- How to tell your brand story through your employees.
- How to activate employees to share content on social media.
- What content employees should share to build trust and credibility.