With over two-thirds of Americans turning to social media as their primary source for news and information, it makes sense to promote your brand where your customers are consuming content.
Employee advocacy is starting to take center stage as it leverages the trusted voices of your employees to spread your organization’s message on social. The value and benefits of employee advocacy are diverse, having an impact on your brand, culture, and recruiting efforts among other elements.
Top brands have implemented successful employee advocacy programs with many following suit. Taking steps to establish your own employee advocacy program can help give your organization an edge.
This eBook Covers:
- Employer advocacy benefits and statistics
- Proven tactics to garnering executive and employee buy-in
- Employee advocacy best practices
- Case studies and examples of successful advocacy programs