“If you can not measure it, you can not improve it.”
Measuring your efforts is vital for every aspect of marketing and employee advocacy is no exception. There’s an array of metrics to measure from likes and comments to adoption and share rate – the real challenge is knowing what to measure and what will drive accurate results.
To build a proper foundation for successful employee advocacy, you need to measure what matters. That’s why we put together this guide to help you start measuring core metrics and make the most of your employee advocacy program!
In this clear-cut guide, we explore:
- The eight KPIs every marketer should measure for a successful employee advocacy program.
- How to measure core KPIs for employee advocacy.
- How to determine what to measure for specific use cases such as thought leadership, social selling and employer branding.