Today influencers have more power than brands but executives on social media can have a significant impact on the bottom line.
Employee Advocacy and executive activation are mutually beneficial. Executives can actively get involved in social media while fuelling new content for employees to share. when both are aligned, they can position their expertise and ‘breakthrough’ to their intended audience.
In this webinar, Noah Cole (Director of Global Communications, Siemens Digital Industries Software), Casey Hall (President, Lumberjack Social) and Daniel Ku (Director of Marketing, PostBeyond) discuss how companies can activate employees and executives on social media.
Watch this webinar and you’ll learn how to:
- Activate executives on social media.
- Collaborate with executives to develop content.
- Get executives to lead employee advocacy