BCD Travel is a top five global travel company and a leading provider of global corporate travel management. As social media growingly become more of an integral part of their customer interactions, BCD Travel looked to activate their global teams through employee advocacy.
The marketing team at BCD Travel needed a solution to engage their client-facing employees to amplify their content and drive quality traffic to their website. In 10 months, they were able to generate more than 17,000 shares, over 100,000 content interactions and 10X their ROI.
Listen to Brandy Wilson, Manager, Global Marketing and Communications at BCD Travel provide the inside scoop on what worked and what didn’t for their employee advocacy program.
In this webinar, you’ll learn:
- What you need to launch an employee advocacy program
- How to empower your client-facing teams to connect with potential customers on social media
- How to keep a pulse on what content is resonating with your audience