Influencer marketing has gained a lot of buzz in the past few years. In the same light, employee advocacy has become a proven way to build brand awareness, increase word-of-mouth and generate qualified leads. With the emergence of both influencer marketing and employee advocacy, are they one and the same or different?
At the core, it’s about getting real people with real influence to share your message to a much more relevant audience than typical marketing channels. In this webinar, Neal Schaffer, renowned Social Media Keynote Speaker and Daniel Ku, Director of Marketing at PostBeyond will discuss the link between employee advocacy and influencer marketing and how companies can leverage influencers to expand the reach of their message.
What you’ll learn:
- What the similarities and differences are between employee advocacy and influencer marketing.
- Why employee advocacy and influencer marketing matter today more than ever.
- How today’s leading companies leverage influencers to amplify their message on social media.