Launch to Scale Ep. 03: Enabling Consistent Training and Support

PostBeyond Team

PostBeyond Team

Once your employee advocacy strategy and platform are in place, ensure your program admins are set-up and ready to go. Most importantly, you’ll need to train your employees on how to use an employee advocacy platform and sometimes simply how to use social media.

Getting everyone aligned with training can be a challenge, especially with large companies spanning across different countries and time zones. In episode three of Launch to Scale, our Customer Success Manager, Mitch breaks down how we enable our customers with consistent training and support, best practices and how to make it accessible for employees.

Transcript

Once your employee advocacy strategy and platform are in place, ensure your program admins are set-up and ready to go. Most importantly, you’ll need to train your employees on how to use an employee advocacy platform and sometimes simply how to use social media.

As simple as this may sound, one of the toughest tasks in scaling your advocacy program is actually just booking time on your employees’ calendars to train them on how to use a new platform or even on simply how to use social media. When you roll out to more users in different offices across different time zones, it becomes harder and harder to accommodate training sessions to get everyone used to best practices.

My name is Mitch and in episode three of Launch to Scale, I’m discussing why consistent training and support matters. How to make it accessible for employees and best practices to follow.

It’s clear that many companies want to see results from employee advocacy. For the companies who have had success with a program, they all have come to one conclusion–training. Guidelines are a great initial step but what employees really need is a formal social media training program.

Amongst the many benefits of training outside of understanding the platform, training employees has other benefits including mitigating the risk of employee misuse of social media and the issues that come out of that. Training also shows that you’re empowering them to be more confident and effective in what they’re sharing. Social media and employee advocacy training can ensure your employees equip represent their employer online.

We personally recommend offering in-person social media training because you’ll have the most attention and fewest distractions. Everyone in the same room, focusing on absorbing that information. It’s also helpful for you to be able to answer their questions live.

Webinars are a good option if your team is remote and scattered across the globe. Webinars still have that live engagement, but you don’t necessarily have to all be in the same room at the same time. Can be recorded and replayed. Create a drip campaign with digestible, bite-sized pieces of information on social media.

Some of our customers who have used posters around the office have had a significantly higher adoption of employee advocacy programs. People sometimes need that visual reminder. In addition, create an overview of the different social networks and some examples of what employees might want to post there. This is something that will be available after this Webinar as well, as a resource that you can share with your team. Educate your team on why and how you use these different networks.

You should begin by leaning on your program admins(s) – provide them with previous training decks and recordings of your past sessions. This will allow them to pass those resources along to those who cannot make the live sessions and can be an important asset for newly hired employees as they are added to the platform.

Be sure to always take advantage of your vendor’s resources as well! At PostBeyond, we have a consistently updated Online Help Center. We also hold monthly general training webinars that require no RSVP. Any new or existing user can jump on for an introduction or refresh on how to do things.

Once you set a consistent cadence for ongoing training and support, you and your employees will be advocates in no time. It’ll be super helpful as well as you hire new employees or add new employees into your program. From live training to cheat sheets, help desks to refreshers, getting consistent training and support will ensure you’re on the right path to launching and scaling an employee advocacy program

Once again, my name is Mitch. Thank you for watching this episode of Launch to Scale focused on the importance of consistent and accessible training.

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