Micro-influencers are a hot topic in marketing today. Although micro-influencers are stealing headlines in the B2C world, the B2B world is starting to catch fire in an unexpected way.
Within your organization, there might be a whole team of potential micro-influencers sitting right beside you – your own employees. According to Altimeter Group, branded content reaches 561% further when shared by employees versus the same content shared through branded channels.
In this webinar, PostBeyond’s Director of Marketing, Daniel Ku and Customer Success Manager, Sarah Beatty explore how leading companies amplify the reach of their content through B2B micro-influencers. Discover how your organization can unleash the collective efforts of your employees to maximize your content distribution.
Watch this webinar to learn how to:
- Leverage your micro-influencers for content distribution
- Increase employee engagement on social media
- Connect with your audience through your employees