It is now a firmly buyer-centric market and social selling has become an effective method for engaging with buyers and delivering the right content to help them make informed decisions.
Harvard Business Review found over 82% of B2B buyers said the winning vendor’s social content had a significant impact on their buying decision.
Despite the value that social selling has for organizations in terms of accelerating the sales process and nurturing leads, many brands still don’t have an effective social selling strategy.
Leverage this ebook to gain a better understanding of social selling, it’s best practices, and how to implement a program within your organization.
This eBook Covers:
- Social selling benefits and statistics
- Proven tactics to garnering sales and marketing alignment
- Best practices when implementing social selling
- Case studies and examples of successful social selling programs