The Most Popular TikTok Accounts and Challenges

TikTok has fast become one of the most downloaded apps of the year and, with its popularity continuing to grow, we’ve analyzed the video-sharing app to reveal who’s making the most out of TikTok.

Brands who have successful accounts on TikTok are benefiting from the phenomenon by creating challenges for users to respond to through creative videos – and these challenges and hashtags are being viewed over 4 billion times.

Take a look at the series of graphics below to see these TikTok insights and find out how your brand can utilize this social media platform to your advantage.

TikTok report infographic

Rise in Monthly Users

Since 2017, TikTok has been branded one of the most up and coming social media platforms.

Check out the graphic below to see just how steep the rise in monthly users has been since the early days of the app, and how it’s currently at its peak now in 2020.

TikTok monthly uses

Who’s Killing it on TikTok?

The graphic below reveals the top accounts for users and brands on TikTok – does your brand have the potential to be here? Let’s see who’s killing it on TikTok.

TikTok top influencers

What’s the Most Popular?

The graphic below reveals the top TikTok challenges created by both brands and users – by using TikTok challenges, it can create great awareness for your brand.

How many views has each top challenge received so far?

TikTok popular influencers

Top Tips for Success

For brands seeking a new social platform to share their message and increase engagement with their audience, we’ve pulled together some top tips and tricks to get your TikTok strategy up and running.

TikTok success recommendations

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