Customer experience. Customer journey mapping. Customer advocacy. Over the past decade, there has been a huge – and sorely needed – shift to focus on the customer versus the product and services that a company is trying to peddle. This is all to the good. But the problem is that with this relentless focus on the customer, there is an…
Back in April, we attended Social Media Marketing World in San Diego. Aside from the amazing food and beautiful scenery, we had the pleasure of taking in some really fantastic keynotes. One of our favourites, hands down, was Brian Solis. Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer,…
Lately, I’ve been consumed about the Future of Work. It seems to be the news of the day… every day. When we started ARCOMPANY a few years back the vision was to help companies realize the change that was happening in the market: how people are communicating differently and driving the discussion, how the increasing connectedness is changing people’s perceptions…
I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie customers being upsold to premium…
There’s a black hole happening at your enterprise. Your company is creating all sorts of content. Blog posts, press releases, videos, job ads – the list goes on. The industry is also creating a lot of relevant content for your company. Employees are either reading or sharing this content, but you have absolutely no visibility to what’s happening on the…
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