Employee advocacy can turn your workforce into your strongest marketing asset. When a program is well-planned, companies can yield countless benefits such as increased social media engagement, amplified brand reach, and qualified leads.
For this reason, companies are tapping into the collective force of their employees’ social networks.
The key to an effective employee advocacy program starts with concrete metrics. In this webinar, David Lloyd (CEO, PostBeyond) and Sarah Goodall (Founder, Tribal Impact) discussed the right metrics for employee advocacy success.
Watch this webinar to learn:
- End-to-end attribution for employee advocacy
- Key objectives to set for a successful program
- Optimizing employee advocacy with data on content and adoption