You create awesome content for your brand, but reaching your target audience is an entirely different battle. With buyer expectations changing quickly, travel companies are searching for ways to keep up and stay connected with their customers through social media.
In this webinar, we chat with Dan Christian, Chief Digital Officer at The Travel Corporation to discuss:
- Why employee advocacy is an untapped revenue driver for travel companies
- The key steps to getting employees excited and on board with sharing on social media
- How one Travel Corporation brand generated over 450K content interactions and $1M in earned media value through their employees