Companies of all sizes from fast-growing to large enterprise have taken interest in employee advocacy and trusting employees to share content across their social networks. As a result, employees are seen as industry experts and thought leaders while companies are leveraging the collective reach and engagement of their advocates.
With over two-thirds (67%) of Americans turning to social media as their primary source for news and events, it just makes sense to promote the brand where your customers are consuming content. For B2B brands, this means their employees can better reach prospective customers.
The infographic below takes a look at five benefits your company can gain by implementing an employee advocacy program.