Whether it’s a webinar, whitepaper, article or video, creating compelling content is imperative to a marketer’s success. Although content creation is important, your most important work actually starts immediately after.
Often, the missing piece of a successful content marketing strategy is content promotion. Every published piece of content is competing for the attention of your audience. How do you know if your audience is engaging with your content? And how can you ensure that your content is reaching the right audience?
Since content promotion is such an important aspect, marketers should spend just as much time on distribution as creation.
Marketers have realized that social media presents a valuable opportunity to amplify content while attracting the right audience to engage with that content. From sharing on corporate brand channels to leveraging influencers to enabling employees to share their networks – there are a handful of tactics to use.
Join us in our next webinar with Brittni Kinney, VP of Sales at Influence and Co, as we share a proven playbook on content amplification with social media.
Date: Thursday, July 25th at 2 pm EDT | 1 pm CDT.
By attending this webinar, you’ll learn:
- An effective step-by-step playbook for amplifying content to the right audience
- A handful of tips and tactics for using social media to promote content
- Why content will get zero engagement without the right distribution strategy