One way to get employees to share more is to blatantly tell them to. Yah, no kidding, right?!
Your organization should have a clear social media policy or guideline in place that’s designed for employees to share and interact on social. If you make it a part of the company, employees will know that you’re encouraging social media communications.
But a lot of enterprises don’t know where to start. We created this guide to help you determine what you should consider when creating a social media policy. It even comes with a checklist at the end!
Learn about the different parts you need in a social media policy:
- Provide an introduction your enterprise’s policy
- Explain the purpose of social media usage at work
- Define what social media means for your enterprise
- Protect your company and customer information
- Best practices on how to represent the company
- Reminder of copyrights and fair use
- The company’s ethical standards
- Examples of what to say and what not to say
- General guidelines on social media etiquette
One thing to remember with social media policies – make sure you’re empowering employees. You don’t want the policy to be so strict and full of lawyer jargon that it will discourage them to participate.
A social media policy is meant to protect your company, your employees, and your customers.
So go ahead, download now, and take a look! Don’t forget to go through the checklist, and let us know what you think!
Do you have a social media policy established for your enterprise? Do you have guidelines for employees to use social media at work? Please leave a comment below and share with your colleagues!