Failed Social Media Sites

It all started back in 1997 when the first social networking site was launched –

At its height, the platform had about 3.5 million users. It combined popular features such as profiles, friends lists and school affiliations in one service. While the site had millions of registered users, due to the lack of people connected to the Internet, networks were limited and the site shut down in 2000.

Obviously, social media has come a long way since then. In the last decade, in particular, we have seen Tinder become the new way for people to find partners and TikTok become a household name.

But while some social media platforms have thrived in this Internet era, some have stumbled off the shelf. The increasingly competitive market space forced some platforms to shut up shop entirely. Some of the biggest surprises included Google+, Yahoo! Messenger, and Blackberry Messenger. When it came to competition, these platforms didn’t manage to grab their audience’s attention long enough and were forced to shut down.

As far as social media is concerned, this is the decade of WhatsApp, Instagram, and TikTok – but here we explore some of the social platforms of days past.

Infographic showing failed social media sites

Boost social presence with Channel Partners – our service will help you avoid the mistakes mentioned throughout this article, and will instead allow you to streamline your service and reach more people – find out more here.

Leave a Reply

Ready to get started with employee advocacy?

Request Demo