Social media has become an integral part of our lives and is an essential way for brands to reach new audiences and drive awareness. With word of mouth being one of the most powerful marketing strategies, we’ve seen the rise in social media influencers grow and saturate the market, a trend that does not look to be slowing down.
With over 500,000 recorded active influencers on Instagram alone, the competition for follower count and brand collaboration is an aggressive market. But who stands out the most in the crowd? Find out in the infographic below.