There are 4.33 billion social media users around the world, equating to more than 55 percent of the total global population. Therefore it’s easy to see why competition is intense among social media platforms.
The primary way social media companies like Facebook and Twitter make money is through selling advertising. But, social media platforms also make money off their users, too.
The average revenue per user (ARPU) is one of the most important metrics for large social media companies like Facebook, Twitter, and TikTok. The ARPU is how much revenue a company makes per user and is an important evaluation of how successful a business is, especially with how much movement there is when it comes to the top social media sites.
So, who are the most valuable social media users in the world? Take a look below to find out the average revenue per user for the world’s biggest social media platforms.
