How does an organization with over 37,000 employees spread across the country keep its workforce informed, excited, and engaged for a large-scale national event?
For this customer, the answer was clear: embrace the latest technology to give employees an easy way to share their excitement. The solution needed to be accessible on mobile, integrate with familiar social networks and provide a content-rich experience for employees. Implementing a program of this kind would be an innovative way to unite employees around a global sporting event, and would be the first program of this scale for a Canadian bank.
The organization partnered with PostBeyond in order to deliver a modern content experience to their workforce.
The PostBeyond platform allowed employees across the country to access content related to the upcoming event at any time, and share with their Facebook, LinkedIn, and Twitter networks. The company engaged its staff by curating engaging content, adding interactive games, and offering exciting prizes. In addition to sharing content individually, employees were grouped into teams to play against one another for a chance to win NHL tickets