PostBeyond, a leading employee advocacy platform, today announced that it has been named a Strong Performer in The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019.
This is the first Forrester New Wave report which evaluates the emerging market for Sales Social Engagement Tools (SSET) and outlines eight vendors against current offering, strategy, market presence and details on how each vendor fulfills ten selected requirements. PostBeyond received differentiated capabilities in four criteria, including content, insights and analytics, integrations and privacy, risk and compliance.
“Being recognized as a strong performer in the Forrester New Wave report validates our focus on driving social selling success through employee advocacy,” said David Lloyd, CEO of PostBeyond. “In today’s B2B sales environment, social engagement is a necessary component for modern organizations. B2B Sales and Marketing leaders cannot solely rely on broad-based strategies but require social engagement to drive measurable business results, PostBeyond’s platform supports our customer’s sales goals with analytics to better measure and optimize for success.
Forrester also cited PostBeyond as a platform that “equips all employees with marketing-approved content, relevant news, and basic analytics. It is an excellent choice for firms that want to enlist all employees in lead generation.” Furthermore, report author Mary Shea, principal analyst at Forrester noted in the report that “customers are particularly happy with the tool’s ease of use and ability to access content.”
The report also comes amidst another major milestone for PostBeyond this year – including innovation with the launch of a personalized content library experience which as Forrester noted has the capability to “analyze word groupings in posts to help program leaders understand [content] themes that drive reach.”
The Forrester New Wave™ is a trusted analyst resource for organizations looking to invest in Sales Social Engagement Tools. In this report, you’ll learn how Forrester evaluates emerging technology vendors based on 10 criteria that cover each company’s current offering and strategy along with their market presence.
To access the full Forrester New Wave™ report on social sales engagement tools, please see http://www.postbeyond.com/forrester-wave-report-sset/. For more information on how PostBeyond helps leading companies – including .7.ai, Turbonomic, Randstad, Scotiabank and more drive measurable business results, please see https://www.postbeyond.com/product/.
PostBeyond is a leading Employee Advocacy Platform that enables global enterprises and their employees to intelligently share content through their trusted networks to reach, engage and influence, driving measurable business results. Customers such as Starbucks, BCD Travel, Turbonomic, .7.ai and more leverage PostBeyond’s Employee Advocacy solution.