You finally get in a groove of creating engaging content on LinkedIn and Twitter and then something changes. Whether a social network changes its news feed algorithm or an upstart like TikTok hits the mainstream – constant changes always happened. What is a social media marketer to do?
Take a deep breath in, exhale and keep on learning.
The ever-changing nature of social media is something you probably have a love-hate relationship with. It keeps you on your toes, but also demands constant learning.
Have you thought about taking online courses?
There is a wide range of online courses that equip marketers with intermediate to advanced social media skills. Whether you are managing your company’s social presence or seeking a new promotion, online courses can give you the skills you need to press forward. Here are 5 online courses that will enhance your social media career.
1. Facebook Blueprint
Cut through the noise and go to the mecca itself — Facebook. Facebook offers free online marketing courses via Facebook Blueprint. You don’t need to pay thousands of dollars to learn how to market your company on social media. This social media giant has a stake in your success so you take its advice seriously.
There is a wide array of courses that provide value for marketers at any level.
- A Complete Guide to Facebook Ads
- A Complete Guide to Instagram for Business
- How to Advertise on Instagram
- Commerce on Facebook and Instagram
Your skills do not stop when you have mastered a specific channel. There is always more to learn and more potential customers to reach in this omnichannel world.
2. Udemy Courses
There are so many excellent Udemy courses to choose from, it’s hard to share just one. From beginner to advanced, there is a variety of courses to match your experience.
Here is a list of highly-rated courses — ranging from intermediate to advanced — so that you can decide which one is most relevant for you:
- Social Media Marketing Masterclass 2020
- Social Media Monitoring for Business
- Facebook Mastery Course
- Picking up Clients through Facebook Groups, Youtube and other Niche Forums
- Advanced Social Media Marketing For Long-Term Success – 2020
Have a specific skill you need to improve? Courses are easy to find by topic search. Prices range from free to hundreds of dollars, and Udemy offers sales from time to time.
Unlike other online courses, Udemy courses each have a detailed description, preview, and reviews. The ranking and review system ensures the quality of the course is more transparent. All Udemy classes give you lifetime access to the course materials and a certificate of completion.
Hubspot Academy offers a free Social Media Certification Course. This course will help you build customer loyalty and attract new clients. Hubspot is the authority on inbound marketing and creating valuable content for customers. If you feel like your engagement has plateaued and needs a little spark, this might be the course for you.
There are 9 lessons, 40 videos and 34 quizzes. It takes a little over 4.5 hours to complete.
- Social Media Strategy
- Social Listening and Monitoring
- Building One-to-One Relationships with Social
- Measuring Social ROI
- Essentials for Continued Success
Hubspot has a wealth of knowledge because of its large share in the marketing automation field. Whether you use Hubspot or another marketing automation solution, you can take advantage of their educational content for digital marketers.
Other courses that you might find relevant include:
- Fanocracy: Turning your customers into fans, and fans into customers
- Content Marketing Certification Course
- How to Build an Advanced Twitter Strategy
- Developing an End-to-End Instagram Marketing Strategy
There is something on Hubspot for every marketer that is itching for more professional development.
4. Get Certified with DigitalMarketer Courses
DigitalMarketer is a large online community of digital marketing professionals. Between the multitude of certification training, masterclasses and on-demand workshops, a marketer might not know where to start with DigitalMarketer.
Individual certification courses for social media involve:
- Paid Traffic Mastery
- Conversion Funnel Mastery
- Become a Certified Social Media Manager
If you don’t want your learning to stop, consider the DigitalMarketer Lab.
The DigitalMarketer Lab is a huge collection of educational materials, checklists, swipe files, templates and access to an online community. A subscription to DigitalMarketer Lab includes access to all 11 core marketing certification courses and 3 elective courses.
DigitalMarketer Lab is useful for agencies, marketers and founders. Monthly access costs $95. If you want to show your employer or clients that you take continued education seriously, this will provide you great value.
5. LinkedIn Learning
LinkedIn Learning provides a wide array of on-demand courses delivered by industry experts. What makes LinkedIn Learning different than other platforms is their Learning Paths. They split their course into dedicated paths which is a coherent structured learning experience instead of different videos and courses. Learning Paths provide everything you need to level up your social media marketing skills within one learning portal.
There are ten available learning paths specifically for social media such as:
- Become a Social Media Marketer
- Become a Content Strategist
- Create LinkedIn Mobile Videos
- Become a Social Media Advertising Specialist
Outside of Learning Paths, there are specific videos and courses available for social media marketers such as:
- Marketing on Twitter
- Social Media Marketing: ROI
- Social Media Marketing: Managing Online Communities
As a professional, LinkedIn Learning is a great platform to learn new social media skills. It’s only $29.99 per month so it’s a low-cost commitment for social media marketers to continuously learn the latest tactics on social media.