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Articles

Evolving Enterprise Communications for Today’s Millennial Mindset

August 3, 2016 | Articles, Employee Advocacy, News

According to Hinge Marketing, 31% of all high-growth firms now have a formal employee advocacy program in place. This is great, as the market saw interest in employee advocacy grow 191% since 2013, according to Altimeter Group. Enterprises use employee advocacy programs for different reasons. Some of the most common include: Increase in brand awareness Enabling sales teams for social…

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How To Scale And Measure Your B2B Content Marketing Programs

May 2, 2016 | Articles, Content Marketing, News

One of the key insights we took away from corporate marketers at Social Media Marketing World was that there weren’t enough sessions for B2B content marketers, especially when it came to examples and measurement tactics around use cases. Although there were some B2B marketers on panels, most of the sessions were focused on examples with no accountability. It was even…

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The Ultimate Buyer’s Guide To Employee Advocacy Solutions [eBook]

February 11, 2016 | Articles, Employee Advocacy, News

The world of work is changing. And a lot of companies are far behind. Enterprises are now realizing that employee engagement is at the forefront of successful operations. Companies with engaged employees outperform those without by up to 202%. Nearly 31% of all high-growth enterprises now have a formal employee advocacy program, and 86% of employee advocates credit their involvement…

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How To Track Employee Advocacy Results Using Google Analytics & Marketing Automation

January 4, 2016 | Articles, Employee Advocacy, News

We live in a digital world where any action or reaction can be tracked and boiled down to numbers. The biggest challenge is understanding which numbers to pay attention to. In 2015, the amount of data produced every two days matched the amount of data produced in all of history prior to 2003. Although employee advocacy is much larger than…

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A Revealing Look at the Impact of Enterprise Silos

January 4, 2016 | Articles, News, Social Business

For years I worked in siloed environments. I’m sure we all have. But back then, I’m not sure we really knew what “silo” meant. We do now. I looked up this definitiontoday: a horizontal container, or tower, often cylindrical in shape a strengthened underground position in which missile systems are sited for protection against attack By definition, then, silos are not…

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8 Enterprise Trends for 2016: Employee Communications & Digital Integrations

December 16, 2015 | Articles, Employee Advocacy, News

It’s that time of year when managers and executives take the time to reflect on what was successful in the past year, what needs to improve, and what needs to stop at your enterprise. We’re currently doing the same at PostBeyond, and getting very excited about next year! But this post isn’t about us. We’re a strong believer in sharing…

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Putting Customers First Enables Employee Collaboration

December 9, 2015 | Articles, News, Social Business

I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie customers being upsold to premium…

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Develop a Content Strategy That Your Employees and Customers Love

November 30, 2015 | Articles, Content Marketing, News

There’s no denying that content has become an important part of the enterprise. According to MarketingProfs and Content Marketing Institute: 88% of organizations use content marketing 32% say their strategy is sophisticated or mature 30% say they are effective at content marketing 32% have a documented strategy in place 44% say their content team meets daily or weekly 76% say…

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