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ArticlesEmployee AdvocacyNews
August 3, 2016

Evolving Enterprise Communications for Today’s Millennial Mindset

According to Hinge Marketing, 31% of all high-growth firms now have a formal employee advocacy program in place. This is great, as the market saw interest in employee advocacy grow 191% since 2013, according to Altimeter Group. Enterprises use employee advocacy programs for different reasons. Some of the most common include: Increase in brand awareness Enabling sales teams for social…
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ArticlesContent MarketingNews
May 2, 2016

How To Scale And Measure Your B2B Content Marketing Programs

One of the key insights we took away from corporate marketers at Social Media Marketing World was that there weren't enough sessions for B2B content marketers, especially when it came to examples and measurement tactics around use cases. Although there were some B2B marketers on panels, most of the sessions were focused on examples with no accountability. It was even…
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ArticlesEmployee AdvocacyNews
February 11, 2016

The Ultimate Buyer’s Guide To Employee Advocacy Solutions [eBook]

The world of work is changing. And a lot of companies are far behind. Enterprises are now realizing that employee engagement is at ultthe forefront of successful operations. Companies with engaged employees outperform those without by up to 202%. Nearly 31% of all high-growth enterprises now have a formal employee advocacy program, and 86% of employee advocates credit their involvement…
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ArticlesEmployee AdvocacyNews
January 4, 2016

How To Track Employee Advocacy Results Using Google Analytics & Marketing Automation

We live in a digital world where any action or reaction can be tracked and boiled down to numbers. The biggest challenge is understanding which numbers to pay attention to. In 2015, the amount of data produced every two days matched the amount of data produced in all of history prior to 2003. Although employee advocacy is much larger than…
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ArticlesNews
January 4, 2016

A Revealing Look at the Impact of Enterprise Silos

For years I worked in siloed environments. I’m sure we all have. But back then, I’m not sure we really knew what “silo” meant. We do now. I looked up this definitiontoday: a horizontal container, or tower, often cylindrical in shape a strengthened underground position in which missile systems are sited for protection against attack By definition, then, silos are not…
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ArticlesEmployee AdvocacyNews
December 16, 2015

8 Enterprise Trends for 2016: Employee Communications & Digital Integrations

It's that time of year when managers and executives take the time to reflect on what was successful in the past year, what needs to improve, and what needs to stop at your enterprise. We're currently doing the same at PostBeyond, and getting very excited about next year! But this post isn't about us. We're a strong believer in sharing…
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ArticlesNews
December 15, 2015

Are Businesses Ready for True Reinvention?

Lately, I’ve been consumed about the Future of Work. It seems to be the news of the day… every day. When we started ARCOMPANY a few years back the vision was to help companies realize the change that was happening in the market: how people are communicating differently and driving the discussion, how the increasing connectedness is changing people’s perceptions…
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ArticlesNews
December 9, 2015

Why Social Selling Matters For Enterprises [Infographic]

Our team talks to hundreds of prospects every month. From what we hear, social selling is a clear trend in the enterprise world. Even our customers are finding new ways of getting their sales teams comfortable using social media. Social proves to be a great way to start a conversation. It's also a great way to generate referrals and leads!…
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ArticlesNews
December 9, 2015

Putting Customers First Enables Employee Collaboration

I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie customers being upsold to premium…
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ArticlesContent MarketingNews
November 30, 2015

Develop a Content Strategy That Your Employees and Customers Love

There's no denying that content has become an important part of the enterprise. According to MarketingProfs and Content Marketing Institute: 88% of organizations use content marketing 32% say their strategy is sophisticated or mature 30% say they are effective at content marketing 32% have a documented strategy in place 44% say their content team meets daily or weekly 76% say…
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