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Brand Advocacy

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Bridging the Trust Gap Between Millennials & Retail Banks

September 25, 2017 | Brand Advocacy, Digital Transformation

In an interview with Business Insider, Rick Yang of New Enterprise Associates says “there’s a massive shift in consumer behavior and consumer trust. I think coming out of the financial crisis, millennials have a massive distrust of existing financial services. They tend to trust technology more than the recognized brands, like a JPMorgan Chase or a Wells Fargo.” In my…

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Do Employees Actually Want to Share on Social Media?

July 25, 2017 | Brand Advocacy, Employee Advocacy, Social Media Strategy, Webinars

When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…

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Why Employees Hold the Key to Awesome Travel & Hospitality Content

May 23, 2017 | Brand Advocacy, Employee Advocacy, Social Media Strategy, Travel

Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…

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Employees on Social Media: The Secret to Great Organic Content

July 12, 2016 | Brand Advocacy, Social Media Strategy

If you work anywhere near social media, you’ve probably heard that Facebook has recently updated their algorithm (again) to prioritize content from friends and family. In a release dated June 29 2016, Facebook’s VP of Product Management for the News Feed tells users that the top priority is “keeping you connected to the people, places and things you want to…

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Why 360 Degree Employee Advocacy is Key to Humanizing Your Brand

June 28, 2016 | Brand Advocacy, Social Media Strategy

The concept of 360-degree employee advocacy has been coming up in several of my conversations with social media strategists these days. For those of you who may not have heard of the concept, 360-degree employee advocacy occurs when employees post content related to their company, and the company shares it through their official brand channels. Employee advocacy has proven to…

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