Content Marketing

10 Proven Formulas to Demonstrate Content Marketing ROI

August 4, 2016 | Content Marketing, News, Resources, Webinars

How do you measure the business value of your content? It’s a question many marketers have been struggling with over the past few years. We’ve previously looked at shares, engagement, time spent on page (which are all important in their own right), but how can we demonstrate real ROI? Fortunately, there are real calculations you can use that prove your…

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10 Steps to Content Marketing ROI with Michael Brenner [Webinar]

July 15, 2016 | Content Marketing, News, Social Business, Webinars

Content marketing, like social media marketing, has reached a point of maturity. The good ol’ days of being one of the only brands making waves in online publishing are long, long gone. Now it seems that every brand manages a blog, publishes eBooks, creates infographics, produces videos…yeah, it’s a LOT of content. And for many content creators, we still look…

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What is the ROI of Content Marketing?

May 24, 2016 | Content Marketing, News

The idea of content production seems to bring out quite a wide range of opinions.  We’re hearing that there’s way too much content being produced, but on the flip side, some experts are saying that a consistently high amount of content production is what’s necessary to drive website traffic. The quality vs. quantity battle rages on. At the core of…

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Is it Possible to Measure the ROI of Influencer Relationships?

May 10, 2016 | Content Marketing, News

Over the past few months, I’ve had the opportunity to connect with some truly amazing people. Through Twitter chats, Social Media Marketing World, or just plain ol’ email, I’ve truly enjoyed getting to know influencers in the social media space. We’ve been very fortunate to have partnerships develop with some of these folks, too. We’ve joined forces in a variety…

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How To Scale And Measure Your B2B Content Marketing Programs

May 2, 2016 | Articles, Content Marketing, News

One of the key insights we took away from corporate marketers at Social Media Marketing World was that there weren’t enough sessions for B2B content marketers, especially when it came to examples and measurement tactics around use cases. Although there were some B2B marketers on panels, most of the sessions were focused on examples with no accountability. It was even…

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