Category

Content Marketing

Content MarketingResourcesWebinars
May 8, 2017

What Kind of Content do Employees Care About?

What does it take for a piece of content to really stand out to you? Personalization is usually the top answer. An email that seems like it was tailored just for you is more likely to grab your attention, entice you to click, or (if the content is good enough), maybe even share with a colleague. How much of the content you receive from…
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Content MarketingNewsResourcesWebinars
August 4, 2016

10 Proven Formulas to Demonstrate Content Marketing ROI

How do you measure the business value of your content? It’s a question many marketers have been struggling with over the past few years. We’ve previously looked at shares, engagement, time spent on page (which are all important in their own right), but how can we demonstrate real ROI? Fortunately, there are real calculations you can use that prove your…
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Content MarketingNews
August 2, 2016

What Makes a Great Conference? Advice from Andy Crestodina

As Community Manager at PostBeyond, I've had the chance to connect with tons of marketing and social media pros from around the world. Most of the time, my interactions are online, but I've also had the opportunity to connect with people IRL through Andy Crestodina conferences. Meeting people face-to-face is one of the most rewarding parts of my role, and I'm…
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Content MarketingNewsWebinars
July 15, 2016

10 Steps to Content Marketing ROI with Michael Brenner [Webinar]

Content marketing, like social media marketing, has reached a point of maturity. The good ol’ days of being one of the only brands making waves in online publishing are long, long gone. Now it seems that every brand manages a blog, publishes eBooks, creates infographics, produces videos...yeah, it’s a LOT of content. And for many content creators, we still look…
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Content MarketingNews
May 24, 2016

What is the ROI of Content Marketing?

The idea of content production seems to bring out quite a wide range of opinions.  We’re hearing that there’s way too much content being produced, but on the flip side, some experts are saying that a consistently high amount of content production is what’s necessary to drive website traffic. The quality vs. quantity battle rages on. At the core of…
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Content MarketingNews
May 16, 2016

Chatting With the Experts: Michael Brenner on the Future of B2B Content Marketing

Question: how do you define successful B2B content marketing? Is it the number of shares? Associated pipeline value? Closed business? It could be a combination of all three. But if there’s one thing I believe, it’s that before you can measure any of those KPI’s, you need to examine what value your content is providing. How is it helping your…
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Content MarketingNews
May 10, 2016

Is it Possible to Measure the ROI of Influencer Relationships?

Over the past few months, I’ve had the opportunity to connect with some truly amazing people. Through Twitter chats, Social Media Marketing World, or just plain ol’ email, I’ve truly enjoyed getting to know influencers in the social media space. We’ve been very fortunate to have partnerships develop with some of these folks, too. We’ve joined forces in a variety…
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Content MarketingNews
May 5, 2016

Think Like an Editor: Your Guide to Great B2B Content Marketing Strategy

“What do you want to learn in your role at PostBeyond?” I vividly remember Dan Hebert, our Director of Digital Marketing, asking me this during the interview process. I can’t say I was fully prepared ahead of time for that question, but I knew the answer as soon as he asked. “I want to learn at a strategic level how…
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Content MarketingNews
May 3, 2016

Do We Need New Leadership in B2B Marketing?

“But that’s the way we’ve always done it” is possibly the most troubling thing that a business leader can say. When I joined PostBeyond, I was the entire marketing team. There was no “way that we’ve always done it.” Each of us had experience from our past positions, but creating strategies for a software platform in a relatively new space…
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ArticlesContent MarketingNews
May 2, 2016

How To Scale And Measure Your B2B Content Marketing Programs

One of the key insights we took away from corporate marketers at Social Media Marketing World was that there weren't enough sessions for B2B content marketers, especially when it came to examples and measurement tactics around use cases. Although there were some B2B marketers on panels, most of the sessions were focused on examples with no accountability. It was even…
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