Category

Digital Transformation

banks in city skyline
Brand AdvocacyDigital Transformation
September 25, 2017

Bridging the Trust Gap Between Millennials & Retail Banks

In an interview with Business Insider, Rick Yang of New Enterprise Associates says "there's a massive shift in consumer behavior and consumer trust. I think coming out of the financial crisis, millennials have a massive distrust of existing financial services. They tend to trust technology more than the recognized brands, like a JPMorgan Chase or a Wells Fargo.” In my…
Read Full Story
Digital TransformationEmployee Advocacy
September 22, 2017

The Uphill Battle Facing Marketers in Management Consulting Firms

The management consulting world is undergoing a seismic shift. Back in the 80’s and 90’s, getting published in Harvard Business Review was enough to start a conversation and ride that wave all the way to a client's office. But there's a high level of difficulty to get published in HBR - the limited number of submissions accepted combined with the…
Read Full Story
Digital Transformation
June 23, 2017

When Digital Employee Communications is No Longer a “Nice-to-Have”

If a tree falls in a forest and nobody’s around to hear it, does it make a sound? If a company-wide email gets delivered and nobody reads it, did you even press “send”? People groan when describing how communications falls on deaf ears at their organization. There’s enthusiasm for fixing it but ultimately, competing priorities relegates this to a “nice-to-have”…
Read Full Story
Digital TransformationNews
March 14, 2017

2017: Year of the Employee Experience

Customer experience. Customer journey mapping. Customer advocacy. Over the past decade, there has been a huge - and sorely needed - shift to focus on the customer versus the product and services that a company is trying to peddle. This is all to the good. But the problem is that with this relentless focus on the customer, there is an…
Read Full Story
Digital TransformationNewsPB InternalPR
March 10, 2017

Internal Communications in the Digital Age: Are You Ready?

60% of communications professionals don't measure the effectiveness of their internal communications efforts. And what doesn’t get measured can’t be effectively managed. At PostBeyond we see this all the time, and many companies are in the same boat when we first meet with them. But leading companies are reaping huge rewards by implementing an employee-first modern communications strategy. That’s why…
Read Full Story
Digital TransformationNews
January 20, 2017

What Does Digital Transformation Mean for Marketers in 2017?

What is Digital Transformation? There has been a lot of dialogue in 2016 about digital transformation. Everyone is talking about it, but the term often means different things. It's impossible to think of an industry that has not been profoundly impacted by this fundamental shift. Many of the definitions I have seen are too narrow - focusing on things like…
Read Full Story
Digital TransformationInterviewsNews
January 12, 2017

Thoughts on the Future of Work with Jacob Morgan [PODCAST]

2016 was PostBeyond's biggest year yet. This in itself is exciting news, but it would be wasted if we didn't take time to reflect on how we got here. What have we learned from our customers? How can we better help organizations navigate the changing expectations of the workplace? What trends in the workplace have seen on the rise, and…
Read Full Story
Digital TransformationHandbooksNewsResources
August 18, 2016

What’s the Value of Employee Advocacy in the Enterprise?

To say that the workplace is changing is a bit of an understatement. Millennials now make up over half of the global workforce, and they come with a very different set of expectations from their employer. Many enterprises have embraced the idea digital transformation, but still operate on outdated communications techniques.a Your vision might be inspiring, but if this messaging…
Read Full Story
Digital TransformationHandbooksNewsResources
August 16, 2016

6 Ways Enterprises Are Missing Out Without Employee Advocacy

According to Weber Shandwick, 50% of employees share content about their employer on social media from time to time. Whether you like it or not, employees use social networks to foster relationships, both personally and professionally. Leading enterprises recognize the value of employees using social networks, and formalize programs to encourage sharing corporate content to personal social networks. But why…
Read Full Story