Category

Digital Transformation

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Bridging the Trust Gap Between Millennials & Retail Banks

September 25, 2017 | Brand Advocacy, Digital Transformation

In an interview with Business Insider, Rick Yang of New Enterprise Associates says “there’s a massive shift in consumer behavior and consumer trust. I think coming out of the financial crisis, millennials have a massive distrust of existing financial services. They tend to trust technology more than the recognized brands, like a JPMorgan Chase or a Wells Fargo.” In my…

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The Uphill Battle Facing Marketers in Management Consulting Firms

September 22, 2017 | Digital Transformation, Employee Advocacy

The management consulting world is undergoing a seismic shift. Back in the 80’s and 90’s, getting published in Harvard Business Review was enough to start a conversation and ride that wave all the way to a client’s office. But there’s a high level of difficulty to get published in HBR – the limited number of submissions accepted combined with the…

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When Digital Employee Communications is No Longer a “Nice-to-Have”

June 23, 2017 | Digital Transformation, Social Business

If a tree falls in a forest and nobody’s around to hear it, does it make a sound? If a company-wide email gets delivered and nobody reads it, did you even press “send”? People groan when describing how communications falls on deaf ears at their organization. There’s enthusiasm for fixing it but ultimately, competing priorities relegates this to a “nice-to-have”…

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Internal Communications in the Digital Age: Are You Ready?

March 10, 2017 | Digital Transformation, News, PB Internal, PR

60% of communications professionals don’t measure the effectiveness of their internal communications efforts. And what doesn’t get measured can’t be effectively managed. At PostBeyond we see this all the time, and many companies are in the same boat when we first meet with them. But leading companies are reaping huge rewards by implementing an employee-first modern communications strategy. That’s why…

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What’s the Value of Employee Advocacy in the Enterprise?

August 18, 2016 | Digital Transformation, Handbooks, News, Resources

To say that the workplace is changing is a bit of an understatement. Millennials now make up over half of the global workforce, and they come with a very different set of expectations from their employer. Many enterprises have embraced the idea digital transformation, but still operate on outdated communications techniques.a Your vision might be inspiring, but if this messaging…

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6 Ways Enterprises Are Missing Out Without Employee Advocacy

August 16, 2016 | Digital Transformation, Handbooks, News, Resources

According to Weber Shandwick, 50% of employees share content about their employer on social media from time to time. Whether you like it or not, employees use social networks to foster relationships, both personally and professionally. Leading enterprises recognize the value of employees using social networks, and formalize programs to encourage sharing corporate content to personal social networks. But why…

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