Category

Employer Branding

Employer Branding
July 10, 2017

Social Recruiting with Employee Advocacy: The Secret to Attracting and Retaining Awesome Talent

Earlier this month, I was chatting with my neighbour whose son is fresh out of college and looking for his first full-time job. After crafting over 60 online applications (tailored to the job specifications, naturally) and not even receiving as much as a phone call from prospective employers, he’s feeling hopeless. “It’s so hard for them,” my neighbour told me,…
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Employer BrandingSuccess Stories
June 26, 2017

Customer Profile: Why Culture is Key at 360insights

How can you tell when a company has a strong culture? We’ve all seen offices with foosball tables, beer fridges - maybe even catered lunches. Employees might appreciate these amenities (who doesn’t love free food?) but these aren’t necessarily indicative of a company that lives their values. For 360insights, ensuring that the company values are not just understood, but embraced,…
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Employee AdvocacyEmployer Branding
April 5, 2016

How To Build An Exceptional Employer Brand Like Leading Companies

I recently read an article from Fast Company that features Netflix’s former Chief Talent Officer Patty McCord. Patty said something that really struck a chord with me: Companies don’t exist to make you happy. You know that, right? The business doesn’t exist to serve you. The business exists to serve your customers. Yes and no, I thought. Yes, a business…
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Employee AdvocacyEmployer Branding
March 9, 2016

Who Owns Employer Branding?

What was your answer to “what do you want to be when you grow up?” I know what mine was. When I was 6, I wanted to be a cat. So, yeah, that didn’t quite work out. I did eventually identify where I wanted to work, and so did many of my classmates. We all had a dream workplace that…
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ArticlesEmployee AdvocacyEmployer Branding
July 21, 2015

Employee Social Media: The Driving Force Of Your Employer Brand

  What's the most inspiring brand you know? You're probably thinking of a few. Either their mission is something you admire, their product is something you can't live without, or maybe it comes down to having a funny ad campaign. Now think about the places that you've heard are amazing to work for. Great benefits, cool office, unreal culture. I'm willing to bet there's…
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