Employer Branding

Social Recruiting with Employee Advocacy: The Secret to Attracting and Retaining Awesome Talent

July 10, 2017 | Employer Branding

Earlier this month, I was chatting with my neighbour whose son is fresh out of college and looking for his first full-time job. After crafting over 60 online applications (tailored to the job specifications, naturally) and not even receiving as much as a phone call from prospective employers, he’s feeling hopeless. “It’s so hard for them,” my neighbour told me,…

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Customer Profile: Why Culture is Key at 360insights

June 26, 2017 | Employer Branding, Success Stories

How can you tell when a company has a strong culture? We’ve all seen offices with foosball tables, beer fridges – maybe even catered lunches. Employees might appreciate these amenities (who doesn’t love free food?) but these aren’t necessarily indicative of a company that lives their values. For 360insights, ensuring that the company values are not just understood, but embraced,…

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How To Build An Exceptional Employer Brand Like Leading Companies

April 5, 2016 | Employee Advocacy, Employer Branding

I recently read an article from Fast Company that features Netflix’s former Chief Talent Officer Patty McCord. Patty said something that really struck a chord with me: Companies don’t exist to make you happy. You know that, right? The business doesn’t exist to serve you. The business exists to serve your customers. Yes and no, I thought. Yes, a business…

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Employee Social Media: The Driving Force Of Your Employer Brand

July 21, 2015 | Articles, Employee Advocacy, Employer Branding, Social Business

  What’s the most inspiring brand you know? You’re probably thinking of a few. Either their mission is something you admire, their product is something you can’t live without, or maybe it comes down to having a funny ad campaign. Now think about the places that you’ve heard are amazing to work for. Great benefits, cool office, unreal culture. I’m willing to bet there’s…

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