What’s the Value of Employee Advocacy in the Enterprise?

August 18, 2016 | Digital Transformation, Handbooks, News, Resources

To say that the workplace is changing is a bit of an understatement. Millennials now make up over half of the global workforce, and they come with a very different set of expectations from their employer. Many enterprises have embraced the idea digital transformation, but still operate on outdated communications techniques.a Your vision might be inspiring, but if this messaging…

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How to Overcome Employee Communication Challenges at the Enterprise

August 17, 2016 | Guides, News, Resources

Top talent looks for a work environment that is set-up to help them succeed. What can you do to offer them the experience they’re looking for, while also driving value to the bottom line? An astounding $7.5B/year is lost to ineffective business applications. Yet 81% of employees seek technology to help connect more efficiently with their peers in the workplace….

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6 Ways Enterprises Are Missing Out Without Employee Advocacy

August 16, 2016 | Digital Transformation, Handbooks, News, Resources

According to Weber Shandwick, 50% of employees share content about their employer on social media from time to time. Whether you like it or not, employees use social networks to foster relationships, both personally and professionally. Leading enterprises recognize the value of employees using social networks, and formalize programs to encourage sharing corporate content to personal social networks. But why…

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10 Proven Formulas to Demonstrate Content Marketing ROI

August 4, 2016 | Content Marketing, News, Resources, Webinars

How do you measure the business value of your content? It’s a question many marketers have been struggling with over the past few years. We’ve previously looked at shares, engagement, time spent on page (which are all important in their own right), but how can we demonstrate real ROI? Fortunately, there are real calculations you can use that prove your…

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What’s the Future of Content Marketing?

July 25, 2016 | News, Resources, Webinars

Enterprises have realized that great content is no longer optional for a successful marketing strategy. In fact, some enterprise companies (like Marriott) have taken this to a new level by creating in-house news and content studios. And according to research by Content Marketing Institute and MarketingProfs, 76% of marketers surveyed said they planned to produce more content in 2016, in…

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Top 10 Employee Advocacy Use Cases

June 1, 2016 | Handbooks, News, Resources

What’s the benefit of having a centralized content library for employees and stakeholders? Is it enabling teams to share content to social media and increasing awareness? Or is it strengthening internal communications? Maybe it’s helping your sales team generate more leads and close deals? …yes, yes, and yes. It turns out that employee advocacy platforms offer a number of use…

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How To Get Employee Advocacy Buy-In at Your Enterprise

February 29, 2016 | Employee Advocacy, Guides, News, Resources

One of the most common occurrences we encounter when we’re speaking with prospects is that they don’t know how to get employee advocacy buy-in from executives. And you know what? It’s completely justified. It can be a bit daunting bringing a completely new concept to the table and feeling unprepared to answer the tough questions. Scratch that – it’s totally…

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45 Statistics That Prove the Need for an Employee Advocacy Program

February 18, 2016 | Guides, News, Resources

Employee advocacy is a top priority for leading enterprises in 2016. Organizations that recognize the need to engage their workforce are the ones who succeed. It’s an essential step in modernizing your enterprise, and if you aren’t considering it, you risk being left behind. But where’s the proof? Since we’re data-driven here at PostBeyond, we’ve decided to compile a list…

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The Business Value of Employee Advocacy [Podcast]

December 21, 2015 | News, Resources, Videos

We’ve been thinking a lot about the future of work lately. We’re reareading lots about reinventing organizations (including some of us actually reading Reinventing Organizations), and we’re hearing tons about the increasing importance of employee engagement for enterprises. It’s clear that employee advocacy is on the upswing. Companies want to be more progressive, and they want to get employees involved…

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