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How To Calculate Employee Advocacy ROI At Your Enterprise [Excel Sheet]

November 24, 2015 | Articles, Employee Advocacy, Guides, News, Resources

There’s no denying that social media has become a significant part of marketing over the years. Earlier reports by eMarketer estimated that companies would spend close to $24 Billion in social network advertising globally in 2015, and increase to nearly $30 Billion in 2016. That doesn’t even include the investment in training, content, and other brand activities that get supported…

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11 Steps To Enterprise Social Media Advocacy [Guide]

August 18, 2015 | Guides, News, Resources

According to Altimeter Group, social media education is a top priority for companies. However, there’s a huge knowledge gap where employees are not comfortable sharing content to their personal social networks (mostly because they’re scared that what they’re saying is not OK). On top of that, most companies DO NOT have a formal social media education program in place. In…

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