Category

Social Business

What You Need to Know About #SocialSelling, Courtesy of #SalesTO

January 25, 2017 | News, PB Internal, Social Business, Social Selling

The first #SalesTO of 2017 was definitely one for the books. The PostBeyond team was out in full force to see our fearless VP of Global Sales, Chad McCaffrey, share some insight into one of our favourite trends – Social Selling. The panel, hosted by Kenny Goldman of Helpful.com, was chock-full of advice for 175 sales professionals looking to improve…

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10 Steps to Content Marketing ROI with Michael Brenner [Webinar]

July 15, 2016 | Content Marketing, News, Social Business, Webinars

Content marketing, like social media marketing, has reached a point of maturity. The good ol’ days of being one of the only brands making waves in online publishing are long, long gone. Now it seems that every brand manages a blog, publishes eBooks, creates infographics, produces videos…yeah, it’s a LOT of content. And for many content creators, we still look…

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5 Questions on Digital Transformation with Brian Solis

June 13, 2016 | Digital Transformation, Social Business

Back in April, we attended Social Media Marketing World in San Diego. Aside from the amazing food and beautiful scenery, we had the pleasure of taking in some really fantastic keynotes. One of our favourites, hands down, was Brian Solis. Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer,…

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8 Step OPPOSITE Framework For Enterprise Digital Transformation

April 19, 2016 | Employee Advocacy, News, Social Business

Remember when the internet was called “the world wide web” or “cyberspace?” It seems like so long ago! So long ago, in fact, that we can laugh at those terms now. They’ve almost become misnomers at this point. I’m now wondering whether we’ll be saying the same about “digital” in a year’s time. Some experts would argue that “digital” as…

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A Revealing Look at the Impact of Enterprise Silos

January 4, 2016 | Articles, News, Social Business

For years I worked in siloed environments. I’m sure we all have. But back then, I’m not sure we really knew what “silo” meant. We do now. I looked up this definitiontoday: a horizontal container, or tower, often cylindrical in shape a strengthened underground position in which missile systems are sited for protection against attack By definition, then, silos are not…

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Putting Customers First Enables Employee Collaboration

December 9, 2015 | Articles, News, Social Business

I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie customers being upsold to premium…

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Why Prideful Employees Are Your Company’s Best Asset

December 1, 2015 | News, Social Business

Unfortunately, loving your job isn’t a feeling that everyone gets to experience – even though it should be. In 2014, Career Builder reported that 59% of workers surveyed were generally dissatisfied in their job. It’s a disappointing statistic, but one that many companies are working hard to change. Although some companies are offering game-changing incentives such as schedule and dress…

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Employees, Content, and Social: Our Time at #SocialTools15

November 3, 2015 | Articles, Employee Advocacy, News, Social Business

We had a great time meeting all the attendees at Social Tools Summit 2015! With great panelists and speakers like Neal Schaffer, Michael Brito, and Shino Tanaka, there were a LOT of insightful lessons to take in. Don’t worry – we took notes 😉 Day 1 To kick off the Summit, we chatted Enterprise Social Media Management with Bank of West, CA…

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