Social Media Analytics

Digital TransformationNews
March 8, 2018

Is it Better to Consolidate or Specialize Your Martech Stack?

After looking at the marketing tools available today, I'm both blown away and a bit overwhelmed by all the options. There are more than 5,000 technology solutions available today and as a marketer, I’m left wondering how can I best utilize all the latest disruptive technologies. It can get a bit overwhelming watching the current MarTech landscape develop. According to…
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Content MarketingNews
April 24, 2016

Data, Content Marketing, and Brand Storytelling: Our Highlights from #SMMW16

This week, two members of our marketing team traveled to San Diego to attend the world’s largest social media marketing conference. Social Media Marketing World brings 3,000 marketers of all backgrounds together for three days of insight and networking. While we couldn’t take in all of the events, we certainly had fun at the ones we attended! Here are our…
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November 26, 2015

Cool, Creepy, or Compliant: Why You Should Care About Data Marketing

In 2015, the amount of data produced every two days matches the amount of data produced in all of history prior to 2003. Woah. Let’s think about that. Everything we know about the earliest humans, everything we know about scientific and medical discoveries, everything we know about fashion or art - all eclipsed every two days by data being recorded…
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