Category

Social Media Strategy

Brand AdvocacyEmployee AdvocacyWebinars
July 25, 2017

Do Employees Actually Want to Share on Social Media?

When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…
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Employee Advocacy
May 30, 2017

How to Balance the State of Innovation in Business Travel #GBTAToronto17

“The speed of innovation is accelerating at a rapid pace in our world. We are having to adjust to consumer norms, cultural norms, new devices, new interaction designs coming at us faster than ever, and somehow having to keep up and ahead of these changes within a SAFE and efficient corporate environment” - Dara Khosrowshahi, President and CEO of Expedia…
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Brand AdvocacyEmployee Advocacy
May 23, 2017

Why Employees Hold the Key to Awesome Travel & Hospitality Content

Scroll through your Facebook feed. What type of content do you typically see? For me, it's a mix of political opinions (scroll), family or pet photos (like button, keep scrolling...) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…
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Brand Advocacy
July 12, 2016

Employees on Social Media: The Secret to Great Organic Content

If you work anywhere near social media, you’ve probably heard that Facebook has recently updated their algorithm (again) to prioritize content from friends and family. In a release dated June 29 2016, Facebook’s VP of Product Management for the News Feed tells users that the top priority is “keeping you connected to the people, places and things you want to…
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Brand Advocacy
June 28, 2016

Why 360 Degree Employee Advocacy is Key to Humanizing Your Brand

The concept of 360-degree employee advocacy has been coming up in several of my conversations with social media strategists these days. For those of you who may not have heard of the concept, 360-degree employee advocacy occurs when employees post content related to their company, and the company shares it through their official brand channels. Employee advocacy has proven to…
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News
June 15, 2016

5 Things Your Employee Onboarding Program Must Include to Encourage Employee Advocacy

Is your employee brand advocacy program meeting your goals? Or are you finding it to be a challenge to widen your range of engagement? Are you sure that your employees know that you want them to share company news regularly through social media? You may think that your intentions are clear when it comes to encouraging employee social engagement. But…
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News
June 14, 2016

What’s the Future of Strategic Social Media? Insight from Sysomos’ Amber Naslund

Do you remember seeing your first Facebook sponsored post? Scrolling through your feed when suddenly, a post appears from a brand that you haven’t “liked,” or maybe haven’t even heard of. But the brand seems kind of interesting, so you might visit their page and see what they’re about. Those were the good days for brands. Competition in the news…
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News
May 26, 2016

How to Measure Earned Media Value in an Employee Advocacy Program

One of the biggest questions social media managers are asked is “what’s the ROI?” The value of social media has been debated for years now. At first it was an exciting, flashy new toy that brands jumped on. Now that it’s reached maturity, business leaders are asking what the real ROI is. This doesn’t mean likes and shares, or even…
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