Social Media Strategy

Do Employees Actually Want to Share on Social Media?

July 25, 2017 | Brand Advocacy, Employee Advocacy, Social Media Strategy, Webinars

When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…

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How to Balance the State of Innovation in Business Travel #GBTAToronto17

May 30, 2017 | Employee Advocacy, Social Media Strategy, Travel

“The speed of innovation is accelerating at a rapid pace in our world. We are having to adjust to consumer norms, cultural norms, new devices, new interaction designs coming at us faster than ever, and somehow having to keep up and ahead of these changes within a SAFE and efficient corporate environment” – Dara Khosrowshahi, President and CEO of Expedia…

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Why Employees Hold the Key to Awesome Travel & Hospitality Content

May 23, 2017 | Brand Advocacy, Employee Advocacy, Social Media Strategy, Travel

Scroll through your Facebook feed. What type of content do you typically see? For me, it’s a mix of political opinions (scroll), family or pet photos (like button, keep scrolling…) and pictures of friends on vacation (love button, look at my calendar and see if there are any travel deals I can book ASAP.) In fact, just last night, a…

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Employees on Social Media: The Secret to Great Organic Content

July 12, 2016 | Brand Advocacy, Social Media Strategy

If you work anywhere near social media, you’ve probably heard that Facebook has recently updated their algorithm (again) to prioritize content from friends and family. In a release dated June 29 2016, Facebook’s VP of Product Management for the News Feed tells users that the top priority is “keeping you connected to the people, places and things you want to…

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Why 360 Degree Employee Advocacy is Key to Humanizing Your Brand

June 28, 2016 | Brand Advocacy, Social Media Strategy

The concept of 360-degree employee advocacy has been coming up in several of my conversations with social media strategists these days. For those of you who may not have heard of the concept, 360-degree employee advocacy occurs when employees post content related to their company, and the company shares it through their official brand channels. Employee advocacy has proven to…

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5 Things Your Employee Onboarding Program Must Include to Encourage Employee Advocacy

June 15, 2016 | News, Social Media Strategy

Is your employee brand advocacy program meeting your goals? Or are you finding it to be a challenge to widen your range of engagement? Are you sure that your employees know that you want them to share company news regularly through social media? You may think that your intentions are clear when it comes to encouraging employee social engagement. But…

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What’s the Future of Strategic Social Media? Insight from Sysomos’ Amber Naslund

June 14, 2016 | News, Social Media Strategy

Do you remember seeing your first Facebook sponsored post? Scrolling through your feed when suddenly, a post appears from a brand that you haven’t “liked,” or maybe haven’t even heard of. But the brand seems kind of interesting, so you might visit their page and see what they’re about. Those were the good days for brands. Competition in the news…

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