Social Selling

October 11, 2017

The Changing Role of the B2B Salesperson

The modern B2B Sales cycle and buyer have changed. What used to be a somewhat linear journey of nurturing and educating prospects has now become self-directed by the buyer. B2B buyers are now the ones in the driving seat. They are on a hunt of finding solutions to most problems online. But with the recent shift in power, the challenges…
Read Full Story
August 16, 2017

Social Selling: Gain & Retain Clients on Social Media

Think of all of the ads you see on social media when scrolling through your feed. Sometimes they’re relevant, sometimes they aren’t (lookin’ at you, ads I keep seeing for out-of-my-price-range mattresses.) We’ve all been there. But how different is it when you see a connection share a genuine suggestion for a product or service? You’re way more likely to…
Read Full Story
NewsPB Internal
January 25, 2017

What You Need to Know About #SocialSelling, Courtesy of #SalesTO

The first #SalesTO of 2017 was definitely one for the books. The PostBeyond team was out in full force to see our fearless VP of Global Sales,use Chad McCaffrey, share some insight into one of our favourite trends - Social Selling. The panel, hosted by Kenny Goldman of, was chock-full of advice for 175 sales professionals looking to improve…
Read Full Story
July 19, 2016

Social Selling 101: How to Incorporate Social into Your Sales Strategy

As an Account Executive at PostBeyond, an entrepreneur, and an experienced fundraiser, leveraging social media outside of personal use has always come naturally to me. I'm always the first to share exciting news about my work on my own social channels, so I’m surprised when I hear fellow sales professionals are not incorporating social selling into their sales strategy. It’s…
Read Full Story
July 8, 2016

Why a Centralized Content Library is Your Sales Team’s Biggest Asset

I’ve had the opportunity of working at some great companies since graduating university, but I have noticed that many corporations are still a bit behind when it comes to involving their employees in social sharing. It seems that social media and content efforts are kept within the marketing department, which leaves the rest of the organization in the dark. For…
Read Full Story
December 9, 2015

Why Social Selling Matters For Enterprises [Infographic]

Our team talks to hundreds of prospects every month. From what we hear, social selling is a clear trend in the enterprise world. Even our customers are finding new ways of getting their sales teams comfortable using social media. Social proves to be a great way to start a conversation. It's also a great way to generate referrals and leads!…
Read Full Story
ArticlesContent MarketingNews
June 17, 2015

Social Selling: Micro Inbound Marketing For Employees

The way people find and access information has changed a lot over the years, which has greatly affected marketing and sales. Most organizations still don't know how to communicate properly to their prospects and customers. In order to get a competitive advantage, some companies have adopted a culture of content. Anyone that still hasn't is now behind, and has a…
Read Full Story
May 11, 2015

How To Use Content And Social Media To Build Lasting Client Relationships

92% of buyers say they delete emails or voicemail messages when comes from someone that they do not know. via Jill Rowley There's no denying that the sales game has changed in a dramatic way. Long gone are the days of phonebooks and cold calls - you can learn a ton about people, companies, and products with quick searches on…
Read Full Story