August 16, 2017

Social Selling: Gain & Retain Clients on Social Media

Think of all of the ads you see on social media when scrolling through your feed. Sometimes they’re relevant, sometimes they aren’t (lookin’ at you, ads I keep seeing for out-of-my-price-range mattresses.) We’ve all been there. But how different is it when you see a connection share a genuine suggestion for a product or service? You’re way more likely to…
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Brand AdvocacyEmployee AdvocacyWebinars
July 25, 2017

Do Employees Actually Want to Share on Social Media?

When you bring up the idea of employees sharing content on social media, there are tons of concerns that pop up. “What if employees say something off-brand?” “How can we make sure that employees won’t say anything that puts the company at risk?” “What if they go on a rampage and say awful things about the company?” And these are…
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Content MarketingResourcesWebinars
May 8, 2017

What Kind of Content do Employees Care About?

What does it take for a piece of content to really stand out to you? Personalization is usually the top answer. An email that seems like it was tailored just for you is more likely to grab your attention, entice you to click, or (if the content is good enough), maybe even share with a colleague. How much of the content you receive from…
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Content MarketingNewsResourcesWebinars
August 4, 2016

10 Proven Formulas to Demonstrate Content Marketing ROI

How do you measure the business value of your content? It’s a question many marketers have been struggling with over the past few years. We’ve previously looked at shares, engagement, time spent on page (which are all important in their own right), but how can we demonstrate real ROI? Fortunately, there are real calculations you can use that prove your…
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July 25, 2016

What’s the Future of Content Marketing?

Enterprises have realized that great content is no longer optional for a successful marketing strategy. In fact, some enterprise companies (like Marriott) have taken this to a new level by creating in-house news and content studios. And according to research by Content Marketing Institute and MarketingProfs, 76% of marketers surveyed said they planned to produce more content in 2016, in…
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Content MarketingNewsWebinars
July 15, 2016

10 Steps to Content Marketing ROI with Michael Brenner [Webinar]

Content marketing, like social media marketing, has reached a point of maturity. The good ol’ days of being one of the only brands making waves in online publishing are long, long gone. Now it seems that every brand manages a blog, publishes eBooks, creates infographics, produces videos...yeah, it’s a LOT of content. And for many content creators, we still look…
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August 24, 2015

Watch: 9 Most Important Questions About Employee Advocacy [Webinar]

We all know that word of mouth is the most powerful influencer in a purchase decision. Before technology existed, before Marketing was a formalized profession, people relied on word of mouth. Your employees are one of the greatest assets to develop word of mouth for your enterprise. And social media is one of the greatest word of mouth channel at…
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