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Webinars

10 Proven Formulas to Demonstrate Content Marketing ROI

August 4, 2016 | Content Marketing, News, Resources, Webinars

How do you measure the business value of your content? It’s a question many marketers have been struggling with over the past few years. We’ve previously looked at shares, engagement, time spent on page (which are all important in their own right), but how can we demonstrate real ROI? Fortunately, there are real calculations you can use that prove your…

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What’s the Future of Content Marketing?

July 25, 2016 | News, Resources, Webinars

Enterprises have realized that great content is no longer optional for a successful marketing strategy. In fact, some enterprise companies (like Marriott) have taken this to a new level by creating in-house news and content studios. And according to research by Content Marketing Institute and MarketingProfs, 76% of marketers surveyed said they planned to produce more content in 2016, in…

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10 Steps to Content Marketing ROI with Michael Brenner [Webinar]

July 15, 2016 | Content Marketing, News, Social Business, Webinars

Content marketing, like social media marketing, has reached a point of maturity. The good ol’ days of being one of the only brands making waves in online publishing are long, long gone. Now it seems that every brand manages a blog, publishes eBooks, creates infographics, produces videos…yeah, it’s a LOT of content. And for many content creators, we still look…

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