45 Statistics that Prove the Need for an Employee Advocacy Program
A modern communications solution integrates with existing systems, is accessible across devices, and provides insights to inform a compelling content strategy. Empower employees by providing company content to share externally in a consistent and measurable way.
Improve Brand Awareness & Sentiment
PostBeyond helps you implement an advocacy program to encourage employee social sharing and raise brand awareness.
“PostBeyond has given our team members a way to embrace digital tools and share their passion for the brand. The platform is not only easy to use from an administrative standpoint, but it also allows us to curate content in one central location so team members can use their authentic voices to support Sleep Number.”
– Melonie Hindahl, Communications
Specialist, SleepFeed Program Manager
Seamless Content Distribution
Increase efficiency with ready-to-share content from a centralized library—from any location, with any device, on a variety of channels.
PostBeyond unifies your company and third-party content in one interface, allowing employees to easily browse and quickly share with their networks.
21% of employees are estimated to be employee advocates, another 33% have high potential to be employee advocates.
– Weber Shandwick
Authentic Brand Advocacy
Recommendations are the most trusted form of advertising. Build up brand trust through the authentic voice of your employees and attract higher quality leads.
PostBeyond’s secure platform allows employees to share pre-approved content on social media in a measurable and compliant way. Strengthen brand sentiment on social media and amplify organic reach through employee advocacy.
“PostBeyond has enabled any employee across the TIBCO organization—from sales to engineering to marketing—to help spread the TIBCO message to the far corners of the social media world.”
– Thomas Been, CMO, TIBCO Software
Informed and Optimized Content Strategy
Increase ROI with engagement analytics that provide insight to optimize your content strategy and maximize program impact.
Real-time customizable analytics determine what content is effective in reaching your workforce, and help to inform a robust content strategy.